Machine Solutions Inc. · 1 day ago
Senior Marketing Specialist – Automation
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $90K/yr
5+ years expMachine Solutions Inc. is a global leader in advanced equipment and automated technologies for the medical device industry. The Senior Marketing Specialist will lead marketing initiatives for Intec Automation, driving the adoption of automated solutions across a global customer base while developing application-focused marketing strategies and content.
MedicalMedical Device
Responsibilities
Lead marketing initiatives for Intec Automation and New Equipment, driving the adoption of automated solutions across a global customer base
Drive an application-focused marketing approach, building messaging, collateral, and campaigns around real customer problems and the solutions Machine Solutions delivers
Blend content development, campaign execution, and sales enablement while supporting scalable, high-impact marketing processes
Qualification
Required
Bachelor's Degree in Marketing, Communications, Business, or a related field. MBA or equivalent business experience is a plus
B2B Marketing Expertise: 5+ years in B2B marketing, ideally within capital equipment, automation, or medical device manufacturing
Technical-to-Value Translation: Ability to convert engineering or technical product capabilities into clear customer-focused value propositions
Content Creation: Strong skills in writing, storytelling, and developing high-quality marketing assets (data sheets, brochures, case studies, presentations, website content, videos)
Campaign Development: Experience creating and managing inbound/outbound campaigns, including LinkedIn ads, email workflows, and trade show promotions
Sales Enablement: Ability to build playbooks, battle cards, talk tracks, and standardized launch materials
Research & Market Analysis: Skilled at identifying customer needs, competitor insights, market opportunities, and application-based messaging
CRM & Martech Tools: Experience with HubSpot or similar CRMs/automation tools, WordPress, analytics dashboards, and comfort using AI marketing tools for content, optimization, and reporting
Project & Vendor Management: Able to oversee creative vendors (design, video, web), keeping projects on schedule and on budget
Brand Consistency: Understanding of brand evolution and rebranding initiatives across multiple product lines
Customer‑Focused Mindset: Demonstrates strong customer orientation, ensuring messaging is built around customer problems and solutions
Effective Communication: Clear, proactive communicator across teams (sales, engineering, product, leadership)
Cross-Functional Collaboration: Works confidently with engineering, product, sales, and leadership teams to ensure alignment and scalability
Results‑Driven: Focuses on lead generation, sales adoption, ROI, and data-based decision‑making
Highly Organized & Proactive: Comfortable managing multiple priorities in a fast-paced, technical B2B environment
Trust‑Building & Integrity: Acts with reliability and consistency, supporting a high‑trust culture
Process Optimization: Seeks to improve workflows, create repeatable templates, and scale marketing processes
Adaptable & Curious: Open to using AI tools, new methods, and emerging technologies to elevate marketing output
Alignment With Company Values: Cares for people, performs with excellence, drives engagement, instills trust, and values differences
Benefits
Medical, dental, and vision insurance
401(k) retirement plan with company match
Paid time off and paid sick time
Health savings and spending accounts
Short-term and long-term disability
Life and AD insurance
Parental leave
Adoption and fertility benefits
Company
Machine Solutions Inc.
Machine Solutions provides advanced equipment and services for the medical device, biopharmaceutical, and blood- and plasma-collection industries.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
B
Brian Strini
President & CEO
T
Tony Sansone
Chief Financial Officer
Recent News
BioWorld Financial Watch
2025-05-17
Company data provided by crunchbase