Axonify · 3 days ago
Director, Strategic Marketing & Brand
United States
Full-time
Remote
Director/Executive
$133K/yr - $384K/yr
8+ years expAxonify is the leading learning and enablement platform, redefining frontline performance and empowering companies to achieve unmatched customer experience. The Director, Strategic Marketing & Brand will lead the execution of brand, content, creative, and communications efforts to support revenue growth and market credibility.
E-LearningHuman ResourcesKnowledge ManagementSoftware
Responsibilities
Execute and maintain Axonify’s brand strategy, messaging, and narrative as defined by Product Marketing and company leadership
Ensure Axonify’s voice and visual identity are consistently activated across all channels and customer touchpoints
Maintain and evolve brand systems, style guides, and creative frameworks to support scale and speed
Ensure brand presence reflects Axonify’s category position and value proposition accurately and consistently
Lead and develop a multidisciplinary team spanning content, design, and communications
Own the brand and content backlog, prioritization, and delivery cadence
Oversee production of high-quality assets that support product launches, sales enablement, demand generation, and customer advocacy
Drive efficiency and throughput across the brand engine through strong planning and workflow management
Manage external communications execution, including product and company announcements, press releases and launch communications, and analyst briefing preparation and follow-up
Coordinate with external agencies as needed to support launches and moments of amplification
Support executive communications by developing clear, aligned messaging and FAQs
Partner closely with Product Marketing (strategy, positioning, launch direction), Performance Marketing (campaign execution and scale), Enablement (sales readiness and asset adoption), and Sales and Customer teams (proof, references, and field storytelling)
Provide brand and creative support for product-assisted demand experiences and digital exploration journeys
Ensure brand execution supports revenue priorities without creating competing narratives
Manage, mentor, and develop team members, fostering a culture of clarity, accountability, and high performance
Establish and track KPIs related to brand execution, content effectiveness, and launch readiness
Regularly report progress, risks, and outcomes to Marketing leadership
Drive adoption of tools and AI-enabled workflows that improve content and creative efficiency
Qualification
Required
8–12 years of experience in B2B SaaS marketing, with depth in brand execution, content operations, or communications
Proven ability to lead and scale content, design, and communications teams in a growth environment
Strong operational instincts — able to prioritize, sequence work, and deliver under pressure
Experience supporting product launches and revenue-driven marketing initiatives
Excellent collaboration and stakeholder management skills, including experience partnering with Product Marketing and Sales
Strong editorial judgment and creative sensibility, with a bias toward clarity and impact over volume
Benefits
An impactful product that gives back to the communities and frontline workers that support our everyday lives.
People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering.
A diverse team that celebrates unique perspectives and experiences that add richness to our culture.
Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves.
Company
Axonify
Axonify provides e-learning software, interval reinforcement solutions, and gamified learning.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$35.23MKey Investors
FedDevOntario Scale-Up Vouchers Program (OSVP)Bridgescale Partners
2021-05-05Debt Financing· $0.03M
2021-04-20Acquired
2020-07-29Grant· $7.2M
Leadership Team
Carol Leaman
CEO and Co-Founder
Christine Tutssel
Board Member
Recent News
Company data provided by crunchbase