Apply on Employer Site

Quorum Federal Credit Union · 3 days ago

Digital Marketing Data Analyst

United States

Full-time

Remote

Mid, Senior Level

$88K/yr - $98K/yr

5+ years exp

Quorum Federal Credit Union is a cutting-edge credit union that operates as a technology company, delivering innovative financial solutions. The Digital Marketing & Data Analyst will analyze marketing, consumer, and financial data, leveraging technical expertise to configure platforms and develop actionable insights to optimize marketing performance.

BankingCreditFinancial Services

Comp. & Benefits

No H1B

Hiring Manager

Keri Walker

Responsibilities

Collect, aggregate, and normalize data from multiple sources (marketing platforms, CRM, financial systems, third-party tools)

Build unified views of marketing, consumer, and financial data to surface patterns, correlations, and opportunities

Develop and maintain dashboards in Power BI, Google Analytics (GA4), and HubSpot that deliver real-time and cross-functional insights. Automate recurring reports and ensure data quality, consistency, and integrity across platforms

Assess campaign performance, monitor and evaluate key performance indicators (KPIs), identify trends, and recommend optimization strategies

Create and present detailed reports and dashboards to stakeholders, highlighting key findings and recommendations

Mentor and guide junior analysts within the team

Translate complex data into clear business insights and storytelling for both technical and non-technical stakeholders

Partner with marketing, product, and finance teams to align on KPIs and reporting needs

Contribute to strategic projects by providing customer insights, behavioral analysis (related to CX), scenario modeling, and benchmarking

Set up and maintain GA4 events, conversions, audiences, and tracking to ensure accuracy in performance measurement

Configure HubSpot dashboards, workflows, and attribution reporting for marketing automation and campaign analysis

Work with the BI team to design and implement Power BI data models and visualizations that integrate cross-functional datasets

Collaborate with BI, marketing, and finance teams to ensure data integrity and seamless integration across platforms

Qualification

GA4Power BIHubSpotData analysisData visualizationCustomer insightsData governanceCommunicationStrategic thinkingTeam collaboration

Required

Bachelor's degree in Marketing, Data Analytics, Data Science, Statistics, or a related field

5+ years of experience in customer data analytics, marketing analytics, or in a similar role

Strong proficiency in data analysis and visualization tools and software, specifically GA4 (e.g., SQL, Excel, GA4, Power BI, Hubspot Reporting, Azure, etc.)

Demonstrated experience analyzing marketing, consumer, and financial datasets

Strong communication skills with ability to translate data into actionable recommendations

Ability to document data requirements for both development and non-technical consumption

Knowledge of digital marketing channels and tactics