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Baltimore Orioles · 1 day ago

CRM Analyst

Baltimore, Maryland

Full-time

Onsite

Entry Level

$65K/yr - $75K/yr

2+ years exp

The Baltimore Orioles organization is a storied Major League Baseball franchise with a proud tradition, passionate fans, and a deep connection to Baltimore. We are seeking a CRM Analyst to help the Orioles better understand, engage, and grow our fan base through data and systems, maintaining and enhancing our CRM environment and ensuring data accuracy across various platforms.

Sports

Responsibilities

Serve as the primary business owner and first line of support for the CRM system, including configuration, data quality, user access, training, and day-to-day operations

Partner with ticketing and corporate partnerships teams to ensure CRM processes support fan engagement, sales execution, and revenue tracking

Build targeted lead lists, segments, and campaigns using CRM and integrated data sources

Develop and maintain reports, dashboards, and analyses to track sales activity, pipelines, renewals, invoicing, and other key performance indicators

Analyze and synthesize CRM, ticketing, marketing, and sponsorship data to deliver actionable insights that improve revenue performance and operational efficiency

Support the development and execution of a CRM roadmap, including system enhancements, process improvements, and data initiatives aligned with business priorities

Identify and implement process improvements and automation to reduce manual work and improve data reliability

Maintain data integrity across CRM, ticketing, marketing, and data warehouse systems

Manage data-related issues with third-party vendors and internal technical partners

Create and maintain clear documentation for CRM processes, data definitions, and reporting standards

Gather and incorporate user feedback to improve CRM usability, adoption, and effectiveness

Stay current on CRM tools, features, and recommend enhancements to strengthen how the organization uses data

Qualification

SalesforceData managementData visualizationExcelSQLCRM conceptsAnalytical skillsCuriosityCommunication skillsOrganizational skills

Required

Bachelor's degree in a quantitative, analytical, or business-related field (e.g., Mathematics, Statistics, Data Science, Business Analytics, Information Systems), or equivalent professional experience

2+ years of hands-on experience supporting or administering a CRM platform (Salesforce preferred), including data management, reporting, and user support

Experience working with CRM and related data sources to support sales, marketing, ticketing, or customer engagement workflows

Demonstrated ability to build clear, accurate dashboards and reports using data visualization tools (e.g., Tableau, Power BI, Salesforce reporting)

Strong analytical and problem-solving skills, with the ability to interpret data, identify patterns, and translate findings into actionable insights

High proficiency in Excel and SQL, with a working understanding of relational databases, data warehousing concepts, and data integration workflows

Excellent written and verbal communication skills, with the ability to collaborate effectively with both technical and non-technical stakeholders at all levels of the organization

Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced, deadline-driven environment

Familiarity with CRM concepts, best practices, and third-party tools commonly used for data ingestion, marketing automation, and analytics

Curiosity and initiative to learn new tools, stay current on CRM and analytics trends, and continuously improve systems and processes