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Tootsie Roll Industries · 1 day ago

Retail Media & E-Commerce Marketing Manager

Chicago, IL

Full-time

Onsite

Mid Level

$100K/yr - $120K/yr

3+ years exp

Tootsie Roll Industries, Inc. is a Chicago-based candy company that manufactures and sells popular confectionary brands. They are seeking a highly analytical Retail Media & E-Commerce Marketing Manager to lead paid search advertising and digital shelf excellence across major retailer platforms, particularly Walmart.com.

Food and BeverageFood DeliveryFood Processing

Responsibilities

Lead strategy, execution, and optimization of all retail media PPC campaigns across Walmart Connect, Kroger/PromoteIQ, Target Roundel, and other RMNs

Serve as the hands-on-keyboard PPC expert — including keyword strategy, bid management, campaign architecture, and real-time optimization

Monitor and consistently improve KPIs such as ROAS, CPC, CTR, share of search, and new-to-brand acquisition

Build testing frameworks (A/B tests, creative testing, keyword segmentation) to fuel continuous learning and performance improvement

Translate business priorities (distribution, promo windows, seasonality, inventory) into smart media strategies by retailer

Manage external agencies or platform partners if applicable

Own product detail page content across the top retailer platforms — titles, bullets, keywords, descriptions, imagery, rich media, A+ content, and brand stores

Ensure content accuracy and alignment with new item launches, packaging changes, flavor updates, case-pack updates, and regulatory requirements

Improve and maintain content performance scores (ie. Walmart Rich Media/Digital Shelf)

Oversee seasonal updates, hero image refreshes, value messaging, and brand consistency across all touchpoints

Build and maintain dashboards to track retail media performance, spend pacing, organic ranking, conversion, and sales results

Deliver weekly and monthly reporting with clear “so what” insights and action steps

Analyze category and competitive activity; proactively suggest optimization opportunities

Partner with Sales and Finance on annual budget planning and monthly spend reconciliation

Collaborate closely with Sales on joint business planning, retailer calendars, promotional integration, and growth targets

Partner with Brand Marketing to brief and guide asset development for retail media placements and PDP content

Educate the internal team on best practices, platform changes, competitive trends, and new RMN capabilities

Qualification

PPC Campaign ManagementRetail Media NetworksDigital Shelf OptimizationData AnalysisE-Commerce MarketingKeyword StrategyPerformance ReportingDigital Asset ManagementProject ManagementAttention to DetailCollaboration

Required

3–5 years experience in e-commerce, retail media, digital marketing, or marketplace management

Hands-on experience running PPC campaigns within Walmart Connect, Amazon Ads, Instacart Ads, Kroger/PromoteIQ, Criteo, Roundel

Strong understanding of digital shelf optimization, keywords/SEO, PDP best practices, and retail merchandising fundamentals

Highly analytical; able to extract insights from data and convert into action

Experience with tools such as Pacvue, Skai, Helium10, Perpetua, or similar

Familiarity with Digital Asset Management tools like Salsify and Syndigo

Strong project management and organizational skills with excellent attention to detail

Ability to work on-site five days per week in a collaborative cross-functional setting

Company

Tootsie Roll Industries

Launched in 1896 by the popularity of a single product--an oblong piece of chewy, chocolate candy--Tootsie Roll Industries has grown to become one of the country's largest candy companies, with a lineup that includes some of the world's most popular candy, chocolate, and bubble gum brands.

Founded in 1896

Chicago, Illinois, USA

1001-5000 employees