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Verkada · 10 hours ago

Senior Field Marketing Manager (Federal / State)

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $185K/yr

7+ years exp

Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. The Senior Field Marketing Manager will lead marketing and demand generation efforts for the Federal and State business lines, driving strategic direction and building market credibility to create a robust pipeline.

Artificial Intelligence (AI)Enterprise SoftwareInternet of ThingsPhysical SecuritySmart Building

No H1B

Responsibilities

You are the main counterpart to sales leadership and "pipeline czar" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets

Execute best-in-class regional campaigns, both direct and with partners including but not limited to Verkada-hosted events, regional trade shows, industry or account specific webinars and any other tactic needed to hit pipeline goals

Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own

Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud

Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns

Work with channel partners to develop their overall marketing and customer engagement approach

Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets for our Federal and State segments

Qualification

B2B marketing experienceFederal public sector marketEvent executionChannel partner collaborationDemand generation programsEntrepreneurial spiritSales leadership collaborationCommunity engagement

Required

7-12 years of B2B marketing experience with 3+ years experience in the Federal Civilian public sector market

Deep understanding of federal personas and the federal purchasing and procurement process

Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams

Experience working with channel and strategic partners to plan and execute on programs that achieve excellent results

Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada's value proposition

Proven ability to act as an advisor and peer with sales leadership

Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments

Proven track record executing creative or out-of-the-box event and demand generation programs

Willingness to travel 30-40% of the time (1-2 days a week on average)

Inbox 0 mentality

Benefits

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans

Nationwide medical, vision and dental coverage

Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options

Expanded mental health support

Paid parental leave policy & fertility benefits

Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time

Professional development stipend

Fertility Stipend

Wellness/fitness benefits

Healthy lunches provided daily

Commuter benefits