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Teachable · 2 days ago

Social Content Manager

Hybrid - New York City, NY

Full-time

Hybrid

Mid Level

$84K/yr - $100K/yr

3+ years exp

Teachable is a platform for experts and businesses focused on transformative education. They are seeking a Social Content Manager to own the strategy and execution of their social media presence, ensuring a cohesive approach to brand storytelling and community engagement.

E-Commerce PlatformsEdTechEducation

No H1B

Responsibilities

Own Teachable’s social programming strategy, ensuring a balanced mix of content across:

Define what posts where, when, and why – with clear rationale behind cadence, formats, and platforms

Build and maintain a programming taxonomy and content mix model that tracks volume, frequency, and performance weekly and monthly

Continuously evolve the mix based on performance data, audience behavior, and business priorities

Proactively build social campaigns around major brand moments (launches, events, seasonal initiatives)

Pitch ideas ahead of time with clear creative direction, timelines, and distribution plans

Come prepared each week with a POV on:

Take full ownership of social momentum – driving ideas forward without waiting for requests or approvals to start, and staying close to what’s trending and/or is culturally relevant for Teachable

Have comfortability being the 'face of the brand' on socials (as needed); experience with being on-camer

Create and publish social-first content across Instagram, LinkedIn, TikTok, YouTube, X, and emerging platforms

Own Teachable’s short-form (Reels, Shorts, TikTok) and long-form (YouTube) franchise content strategy, from creative direction to platform placement to iteration

Balance experimentation with discernment (test new formats and tools early, kill or refine concepts that underperform)

Establish and maintain standards for social look, feel, hooks, pacing, and storytelling

Lead lightweight, scrappy production (office content, IRL capture, UGC-style video, creator POVs)

Possess basic design skills in Canva and Figma

Apply platform-native thinking, recognizing that:

Take a curator mindset, selecting the right content for the right platform instead of default cross-posting

Optimize franchise performance by prioritizing strong hooks and creative fundamentals, leveraging collab posts strategically, and more

Monitor industry conversations and cultural moments relevant to Teachable

Engage strategically with creators, partners, and adjacent brands—not just reactively

Identify opportunities to participate in timely conversations and amplify internal thought leadership

Build a cohesive, human social presence that strengthens Teachable’s relationship with creators

Own social measurement and reporting using Sprout Social

Define and track platform-relevant KPIs across channels

Translate analytics into clear, forward-looking recommendations, not just summaries

Build repeatable reporting systems, dashboards, and documentation (“bibles”)

Develop AI-assisted and cross-functional workflows to increase output, clarity, and efficiency over time

Qualification

Social media strategyContent creationSprout SocialShort-form videoCommunity engagementCollaboration with creatorsBasic design skillsStrategic thinking