NMi Group ยท 1 day ago
Director, Marketing Operations and Data Analytics
United States
Full-time
Remote
Director/Executive
$130K/yr - $170K/yr
10+ years expNMI is a company that enables partners with choice in payments, challenging the one-size-fits-all approach. The Director of Marketing Operations & Data Analytics will drive marketing's data insights and analytics, budget planning and tracking, and process optimization to improve overall performance across the marketing organization.
Public Safety
Responsibilities
Lead data management, performance analysis, reporting, and product segmentation reporting to derive insights, measuring marketing's effectiveness on delivering, new logos, product extensions, customer cross sell and the effectiveness of associated campaigns and tactics (email, webinars, advertising, events, etc)
Develop compelling analysis, reports and presentations that effectively communicate key findings and insights to marketing stakeholders, the extended leadership teams, estaff and NMI's Board of Directors
Manage the marketing budget and allocate resources effectively, ensuring optimal utilization and tracking ROI for all marketing activities
Ensure best practices for lead to loyalty programs are executed, and optimized. Improve efficiency and scalability of marketing programs
Serve as the marketing liaison to sales operations, product operations and finance to ensure GTM effectiveness and insights across the portfolio to increase the efficiency and effectiveness of our GTM strategy and execution
Ensure marketing has the right technologies, platforms and data from internal or external sources to efficiently and effectively drive revenue growth with product and sales
Implement and enforce data privacy and security practices, ensuring all marketing activities comply with relevant regulations and standards
Qualification
Required
10+ years in Marketing Ops/Analytics, strong leadership, proven track record in delivering data insight that drive growth
5+ years in a managerial or leadership role
Deep hands-on technical/analytical knowledge of CRM (Salesforce), Marketing Automation (Pardot), and analytics/visualization platforms (GA4, Tableau, Power BI, Excel/Sheets) for data modeling, analysis and trending
Strong ability to interpret complex data, identify trends, and translate insights into actions and strategic recommendations
Proven ability to work with cross functional teams (sales ops, product and finance), manage projects, and collaborate with key stakeholders
Bachelor's/Master's in Marketing, Math, Analytics, Operations, or related field
Preferred
Prior experience in the payments, merchant services, or financial services (FinTech), SaaS industry is strongly preferred
MBA preferred
Benefits
A remote first culture!
Flex PTO
Health, Dental and Vision Insurance
13 Paid Holidays
Company volunteer days
Company
NMi Group
NMi Group is a trusted Pan-European leader in Market Access, In-Life assurance and Cybersecurity & Industrial IoT Connectivity, delivering Advisory, Testing, Inspection, Certification, and Calibration (ATICC) services for mission-critical industries.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-06-10Acquired
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