Richfield Public Schools · 2 days ago
Director of Marketing and Communications
Richfield, MN
Full-time
Onsite
Lead/Staff, Director/Executive
$128K/yr - $142K/yr
3+ years expRichfield Public Schools is a district located in the Twin Cities Metropolitan area that serves a diverse student population. The Director of Marketing and Communications is responsible for developing and managing communication, marketing, media, and public relations strategies to support the district's mission and enhance its image in the community.
Primary/Secondary Education
Responsibilities
Plans, creates and executes all internal and external District communication and publications including but not limited to, maintaining district website content, district videos, newsletters, news releases, flyers, brochures, social media and promotional material that supports the District’s goals and mission and enhances the school district’s image in the community
Ensures District communication portrays key messages, follows the approved style guide, and is culturally appropriate and accessible to all
Partners with district programs and schools to ensure effective and high quality communication that effectively builds relationships with students, families and the community
Serves as the District’s chief storyteller and manages earned, owned and shared communication channels
Serves as the District’s media relations liaison by identifying story opportunities, building positive working relationships and connecting the media with appropriate internal resources, pitching news stories, and fulfilling public information requests
Assists in developing and implementing major information campaigns for district initiatives, elections or events
Provides public relations advice, counsel and training to School Board, District administrators, staff and key leaders
Promotes and supports the District’s brand and ensures that internal and external communications align with that brand
Develops and implements strategies that promote the district’s programs to effectively attract and support efforts to retain families into our schools and programs
Coordinates the overall development and promotion of the public image of the District, including the development and implementation of marketing strategies to promote district services, achievements, referendum initiatives and business partnerships
Promotes District events such as, but not limited to, open houses, kindergarten registration, school programs and community forums
Collaborates with programs and schools to develop and prepare high quality grant proposal narratives, applications and supporting documents that have been approved by the Superintendent
Qualification
Required
Bachelor's degree in communications, public relations, journalism, marketing or related field
3 to 5 years of communication, marketing or public relations experience, preferably within a school district or related setting
Experience collaborating with community organizations and municipalities
Benefits
Comprehensive benefit package
Company
Richfield Public Schools
Located in the heart of the Twin Cities metropolitan area, we provide a high-quality, comprehensive educational program for a diverse student population from Richfield and the surrounding communities.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Craig Holje
Chief Human Resources and Administrative Officer
lynn sainati M.Ed, CPP
Adult, Aquatics, and Youth Partnership Coordinator
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