Netgain Solutions · 3 days ago
Senior Growth Marketing Specialist
Englewood, CO
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $90K/yr
3+ years expNetgain Solutions is a high-growth company focused on creating embedded SAAS ERP apps for accountants. The Senior Growth Marketing Specialist will execute growth programs to enhance lead quality and quantity through targeted campaigns and sales-aligned initiatives.
AccountingAsset ManagementFinancial ServicesSoftware
Hiring Manager
Caroline Toney, SHRM-CP
Responsibilities
Execute growth-focused marketing programs designed to increase qualified lead volume and improve lead quality
Plan and run targeted initiatives such as webinars, virtual events, regional programs, and sales-supported activations, excluding Netgain’s largest flagship events
Lead execution of account-based marketing (ABM) programs for priority accounts and segments in close partnership with Sales
Partner with Product Marketing to translate positioning, messaging, and use cases into effective growth campaigns
Work closely with the Senior Digital Marketing Specialist to co-own paid advertising strategy and execution, including A/B testing, campaign planning, targeting, messaging alignment, and performance optimization
Collaborate with Sales to align on target account lists, ICP priorities, campaign timing, and follow-up expectations
Support partner-related campaigns by coordinating with the Partner Marketing Coordinator on messaging alignment, execution timing, and follow-up
Support campaign setup, execution, and optimization in HubSpot and related systems, ensuring accurate tracking and handoff to Sales
Monitor lead flow and conversion performance, identifying opportunities to improve lead quality and sales acceptance
Provide clear performance reporting and insights to marketing and sales stakeholders
Continuously test and refine campaign approaches based on performance data and sales feedback
Partner with Customer Success Managers to execute affiliate marketing and customer incentive programs that support retention, upsell, cross-sell, and customer-led growth initiatives
Manage vendors, platforms, or partners as needed to support execution
Support broader marketing initiatives and cross-functional priorities as needed
Qualification
Required
3–5+ years of B2B marketing experience focused on growth marketing, advertising, ABM, field programs, or sales-aligned campaign execution
Experience supporting lead flow, lead quality, and pipeline outcomes through targeted programs
Strong understanding of funnel stages, lead handoff, and sales alignment
Analytical mindset with the ability to interpret performance data and apply insights
Experience working closely with Product Marketing, Sales, Digital Marketing, and Partner Marketing teams
Strong project management skills and ability to manage multiple initiatives simultaneously
Excellent written and verbal communication skills
Preferred
Hands-on experience with HubSpot or similar marketing automation platforms
Experience supporting paid advertising programs in collaboration with digital marketing partners
Experience aligning marketing initiatives with post-sale teams to support retention, upsell, cross-sell, and customer-led growth strategies
Benefits
Generous benefits including medical, dental, vision, 401K and PTO
Hybrid schedule
Company
Netgain Solutions
Netgain Solutions is a software company that provides accounting, lease accounting, and fixed asset management services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$35MKey Investors
Summit Partners
2024-04-03Series B· $35M
Leadership Team
Roman Bukary
Chief Revenue Officer (CRO)
Recent News
2025-11-19
2025-04-22
Company data provided by crunchbase