Firstrust Bank · 1 day ago
Community Banking Branch Sales Manager - Bryn Mawr
Firstrust Bank is one of the region’s foremost community banking institutions, dedicated to fostering leadership among its employees. The Community Banking Branch Sales Manager is responsible for managing a branch team, developing business, ensuring operational integrity, and providing exceptional customer service while meeting sales goals.
BankingCommercialFinanceFinancial Services
Responsibilities
Responsible for the development of new business for Firstrust. Is alert to expressed customer/prospect needs to suggest appropriate business and consumer services. Actively sells and promotes bank products to potential and existing business and consumer customers. Possesses knowledge of corporate products and services to suggest products
Uses time to develop business with existing customers, COIs and prospects. Obtains new loans/deposits through the development and implementation of an internal/external calling program
Requires a desire to learn and understand the business customers’ needs and recommend solutions to meet those needs
Primary responsibility to attain small business loans, deposit goals and other sales goals as dictated by branch Scorecard or other qualitative measures
Builds strong partnerships with Business Banking, Consumer Lending, and Commercial Lenders, Private banking, Mortgage Officers, and all other partners within Bank to meet/exceed our customer’s expectations
Budgets time to ensure ongoing sales activities, develops tactics to achieve results each month and is accountable for meeting these goals
Develops and implements a strategic plan and continuously monitors the branch performance with an Assistant Manager or other senior level team member as it relates to all goals
Monitors loan, deposit, new account, referral and balance sheet goals and production to achieve consistent scorecard results. Also, monitors fee income, fee waivers and rebates, income & expense goals and results
Evaluates and submits branch approval requests for fee rebates outside of the branch’s authority level limits
Embraces technology and Sales Force (Customer Relationship Management system) to manage all branch leads and opportunities for themselves and their team
Ensures branch operates in accordance with all Bank audit and security policies and procedures and ensures branch compliance of all federal regulatory guidelines. Achieves audit goals
Manages the professional development plan for all branch team members including specific training related to product knowledge, sales, customer service, compliance, operations and/or technical training. This includes attendance at required meetings by job family, Operations review classes and/or sales debrief calls. Writes and delivers annual performance reviews, and performance improvement plans/warnings as needed. Approves time off, branch schedules and timesheets for optimum customer service. Interviews candidates for open positions
Oversees the monitoring of teller shorts/overs, new account exceptions, loan exceptions and branch overall cash levels
Manages all aspects of Branch appearance including facilities, signage, and employee attire in accordance with the Firstrust appearance policy
Holds self and others accountable. Demonstrates the behaviors consistent with Firstrust Mission and Values
Leading a welcoming atmosphere that reflects our commitment to exceptional service specifically embracing and demonstrating MAGIC of customer service strategies
Demonstrates teamwork through flexibility and maintains effective communication with other departments to achieve Community Banking objectives and goals
Partners with all areas of the Bank to provide seamless service to our customers
Develops, implements, and monitors the branch’s performance as it relates to all goals. Develops tactics to ensure the branch is meeting its goals
Monitors loan, deposit, new account, referral and balance sheet goals and production to achieve consistent scorecard results. Also, monitors fee income, fee waivers and rebates, income & expense goals and results
Makes decisions/recommendations related to hiring, continued employment and staff development to ensure branch success. Monitor staff performance and implement and monitor improvement plans, as necessary
Expected to execute on any additional deliverables within clearly communicated deadlines specific to Community Banking. Also, managing the attendance of self and team members to required meetings and training classes
Accountable to achieve goals and develop ongoing tactics to achieve these results
Continuously seeks and implements ways to improve the overall team performance
Makes all branch decisions within authority level or follows outlined procedure for escalation to obtain proper approval following Firstrust’s authority matrix
Team champion for all sales, service and Firstrust strategic initiatives. Communicates to staff on new policies and procedures and ensures compliance. Effectively communicates and implements bank’s overall mission/vision
Achieve business loan and deposit goals and other scorecard goals by making calls, networking, and building a necessary pipeline to achieve goals
Drives the consumer loan production through daily calling, daily pipeline management and daily customer profiling
Will coach branch employees on consultative sales by real time coaching observations
Provides guidance and direction to all staff members and ensures their development through one-on-ones, coaching, counseling, and training. Takes an active role in the development of the personnel and is always striving to improve their performance
Encourages and supports the training and development of the team in both retail and business product and services
Develops tactics to meet monthly sales/service goals along with profitability targets. The manager will communicate clearly and explicitly the employees’ daily, weekly, and monthly goals
Schedule appointments, manage pipelines, actively participate in outside networking opportunities that lead to business generation, attends Business Banking Meetings as well as other meetings as required
Branch Manager will always set a positive example in all areas of leadership
Responsible for ensuring the staff knows and complies with all audits, security and compliance policies and procedures. Specifically, those updated and communications within our weekly Community Banking Operations newsletter
Qualification
Required
Must be a self-motivated, proven leader with a track record of delivering consistent sales results. This includes driving branch performance and fostering a high performing team
More than 5 years of successful branch management experience required
High School diploma required, 4-year college degree preferred or equivalent experience
A working knowledge of Bank operating policies and procedures which impact retail and business services
A thorough knowledge of the features and benefits of all Bank retail products and services
Advanced PC Literacy
Preferred
Experience using Salesforce or comparable Customer Relationship Management system preferred
May be licensed to sell alternative investments and insurance (not required)
Benefits
Great benefits
Performance-based pay
Company
Firstrust Bank
For over 90 years, Firstrust has served the banking needs of our commercial and retail customers in the Philadelphia region.
Funding
Current Stage
Growth StageRecent News
Business Wire
2024-02-13
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