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Thomson Reuters · 1 day ago

Sr. Product Marketing Manager

United States of America, Eagan, Minnesota

Full-time

Hybrid

Senior Level

$100K/yr - $186K/yr

5+ years exp

Thomson Reuters is a leading provider of trusted content and technology for professionals across various sectors. They are seeking a Senior Product Marketing Manager to drive strategic planning and execution of product marketing initiatives for the CoCounsel Legal product, enhancing product awareness and market positioning.

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Responsibilities

Drive the development and implementation of integrated product marketing strategies, including product launches, in close partnership with product management, demand generation, and segment marketing and sales

Provide input and influence decisions on product investments, including the creation of marketing requirements documents, as well as launch product enhancements and new products

Analyze, interpret, and utilize market information, including customer and competitive data and market research to build effective product marketing programs and strategies

Understand buyer & user personas, competitive environment, and market opportunities

Define, test, and iterate product core value proposition(s) and messaging, and collaboratively work across functions to ensure that it shows up across marketing, demand generation and sales assets, campaigns and tools required to go to market

Develop and drive adoption of materials, such as customer case studies, competitive analysis and product demonstrations, with the goal of shortening the sales cycle and increasing stage conversion rates

Collaboratively drive new sales, renewal rates and overall market success across product management, demand generation and segment marketing and sales

Deliver and support development of high-impact product marketing activities that drive and support product awareness, client usage and retention, market leadership, and enable new sales and up-selling/cross-selling for the CoCounsel product

Provide analyses to measure ROI and effectiveness, and recommendations for program refinement in the future

Work closely with internal and external teams including channels/segments, product management, sales, sales enablement, marketing strategy, creative and production, campaign planning, and content center of excellence to develop and execute product marketing programs and initiatives

Support tradeshow messaging, identification of subject matter experts / speakers, and collateral

Possess a deep understanding of the CoCounsel Legal product with the ability to demonstrate how it works, understand key use cases, and have the ability to deliver the sales pitch

Qualification

Product marketing strategiesMarket analysisProduct positioningPragmatic Marketing frameworkB2B marketing experienceLegal industry knowledgeCross-functional collaborationCommunication skills

Required

Bachelor's degree in business, marketing or related field

5+ years of relevant marketing experience

Working knowledge of the Pragmatic Marketing framework

Experience with product positioning, product management, product launches and marketing analytics in a B2B omnichannel marketing organization

Experience in the software, information services and/or relevant industries strongly desired

Previous success partnering with Product Management / Development and leadership teams

Proven history of being a results-oriented self-starter with the ability to build effective cross-functional relationships through strong interpersonal skills

Proven ability to lead a team of cross-functional partners; aligning on a goal (such as a product/feature launch) and ensure coordination across these groups

Strong written and verbal communication skills, with ability to influence and motivate all levels of an organization