Thomas Brooke International · 1 day ago
Regional Sales Manager
Thomas Brooke International is a high-growth industrial coatings manufacturer seeking a Regional Sales Manager to shape sales strategy and drive business development. The role involves hunting for new business opportunities, mentoring a small sales team, and executing sales strategies while managing customer relationships.
Responsibilities
First priority: hunt and close new business opportunities by prospecting, building pipelines, and leveraging your established relationships to identify customer pain points and deliver tailored value propositions in multiple end-use market segments
Once onboarded/established, manage and mentor 2 technical sales reps, guiding them from account farming to proactive hunting, optimizing time allocation, and fostering a growth mindset to boost overall productivity
Develop and execute sales strategies, including long-term relationship nurturing (months to years) and rapid-response pursuits for active buyers (90 days to 6 months), focusing on branded, higher-margin products
Oversee existing customer relationships to ensure retention and expansion, while collaborating cross-functionally on custom formulations, trials, and competitive positioning against major players
Participate in implementation of new CRM; use CRM tools strategically to track prospects, analyze pipelines, and drive data-informed decisions
Qualification
Required
Bachelor's degree in Business, Chemistry, Polymer Science or other relevant field strongly preferred; but proven results in industrial coatings sales are most important
Proven track record in direct industrial coatings sales, with established networks and relationships
Deep domain knowledge of custom coatings applications (including 2K epoxies, urethanes, low-VOC etc); understanding of customer sales cycles, and key competitors
Skills in strategy development, pipeline building, prospecting, and balancing direct selling with leadership – experience handling $3M+ territories
Entrepreneurial spirit with high energy, resourcefulness and resilience for small-company ambiguity, challenges, and growth opportunity - excited by mentoring, impact, and what's possible. Good sense of humor is essential!
Based in the Southwest/Texas (excluding California) or Central/East regions for market access; willing to travel regularly to DFW area headquarters and customers; mileage reimbursement provided
Preferred
Player-coach experience managing a small team is very helpful, but not essential
CRM advocate for strategic insights. Implementation experience helpful
Benefits
Mileage reimbursement
Company
Thomas Brooke International
With more than thirty years in the industry, we've built extensive market knowledge about the technologies, value chains, downstream applications, and pace of innovation in paints, coatings, polymers, and specialized materials.
Funding
Current Stage
Early StageCompany data provided by crunchbase