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Red Bull · 1 day ago

Specialist, Field Marketing

Charleston, SC

Full-time

Onsite

Entry, Mid Level

$60K/yr - $80K/yr

2+ years exp

Red Bull is a leading brand in the beverage industry, and they are seeking a Field Marketing Specialist to support their marketing efforts in a local market. The role involves managing consumer collecting programs, leading a team of Student Marketeers, and implementing innovative marketing initiatives tailored to local consumer needs.

Food and BeverageWholesale

Culture & Values

No H1B

Responsibilities

Establish clear objectives in collaboration with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) to drive product trials that engage new users and expand the consumer base both on and off campus within your region

Clearly communicate expectations and provide detailed guidelines to Student Marketeers, enabling them to plan and execute effective trial-driving initiatives in the market and integrate with student life during key moments and consumption occasions

Implement a robust sales support program to enhance product distribution, engage with trade partners, and improve in-store visibility in and around university campuses

Collaborate with your team to develop exciting and impactful university-focused initiatives that foster brand affinity and loyalty among students

Leverage program tools and reporting systems to guide an efficient strategy, targeting relevant student groups, tracking performance metrics, and identifying opportunities to reach new consumers—creating a more effective and insightful program

Mentor and empower team members during the planning phase to ensure a continuous flow of innovative ideas for missions that expand the user base

Oversee the management of sampling requests, both externally and internally, ensuring alignment with larger organizational priorities

Facilitate effective consumer interactions to promote positive trial experiences, while addressing potential challenges and overcoming negative perceptions when necessary

Source and hire Student Marketeers who align perfectly with the brand and possess the necessary skills and attitudes to address all business priorities

Implement and maintain standardized national recruitment, onboarding, and training modules to ensure consistency across operations

Train and guide Student Marketeers using an empowering approach, encouraging them to take ownership of their individual targets that contribute to business success, while providing developmental opportunities for top-performing Student Marketeers

Additionally, lead and foster a robust Team Leader program

Develop and support key events, scenes, and marketing opportunities that align with Red Bull's brand values and resonate with the local consumer both within the market and on campus, with a particular emphasis on encouraging participation

Assist in executing a balanced program that integrates the involvement of third-party event properties across relevant sports and cultural scenes, both on and off campus

Identify local opinion leaders at the collegiate and market level who are influential within Red Bull’s key scenes, and collaborate with the Field Marketing Manager (FMM) to introduce them to the World of Red Bull

Play a pivotal role in the successful implementation of national and global events and projects, ensuring excellence across execution

Incorporate indirect sampling initiatives into the plan to expand reach in hard-to-access occasions, creating opportunities to surprise and delight consumers

Activate national priorities, events, and global brand projects in and around universities, effectively aligning efforts with the program’s core objectives

Collaborate closely with the Field Marketing Manager (FMM) to develop, take ownership of, and implement innovative ideas that are locally relevant, while complementing the activation of both global and national initiatives

Engage the Consumer Collecting team in brainstorming and idea generation for field activities, leveraging their personal university lifestyles to spot emerging consumer trends related to technology, digital platforms, and social behaviors early

Take the lead in the creative process alongside Student Marketeers to ensure a constant flow of fresh ideas aimed at fostering loyalty among the student audience, such as organizing focus groups

Gain a deep understanding of the consumer landscape, including various consumption occasions, to effectively connect with and engage diverse consumer segments through both direct and indirect sampling methods

Serve as a role model and embody the core values of Red Bull, consistently communicating with a tone that is motivating and inspiring

Ensure the appropriate programs are established in the right areas to effectively engage your target audience, demonstrating flexibility with resources to continuously strategize and focus efforts where they will have the greatest impact

Maximize efficiencies across all programs by leveraging the available tools to ensure optimal setup and success

Provide support to the local logistics system, ensuring the availability of appropriate tools, warehousing, and management infrastructure to meet local demands while maintaining a premium standard in appearance and asset handling

Collaborate with the national operations team to carefully manage product inventory with precision and discipline

Prioritize regular upkeep and organized management of program tools, mini fleets, and other branded assets, maintaining them in a high-quality, premium condition

Qualification

Marketing experienceTeam leadershipProject managementAnalytical thinkingCommunication skillsNetworking abilitiesFluency in EnglishCreativityAttention to detail