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Unity · 1 day ago

Generative Search Engine Optimization Manager

United States

Full-time

Remote

Mid, Senior Level

$115K/yr - $140K/yr

Unity is the leading platform to create and grow games and interactive experiences. They are seeking a senior AI Search Engine Optimization Manager to drive the transition from traditional SEO to AI-first content discovery, designing scalable systems for content discoverability and optimizing content for AI platforms.

3D TechnologyReal Time

No H1B

Responsibilities

Serve as the subject-matter expert on how AI systems discover, retrieve, rank, and cite content, translating that into practical standards and automation for our publishing ecosystem

Design and implement scalable pipelines that structure, tag, and format content for machine consumption (e.g., schema, metadata)

Create and maintain an AI performance monitoring framework that tracks citations, answer accuracy, coverage, freshness, and trust signals across key AI tools—and triggers updates when gaps are detected

Partner with Engineering to integrate retrieval-friendly patterns (e.g., sitemap strategies, structured data, semantic markup, entity linking, content APIs) and ensure crawlability for AI systems beyond traditional bots

Collaborate with PMM/CMMs to embed AI-optimized templates, guidelines, and “source of truth” models into authoring; provide guardrails that enable self-serve publishing without sacrificing machine readability (e.g., build an AI agent to help support PMM/CMM in authoring from the start)

Drive engineering to develop automated QA to detect broken references, outdated facts, format drift, and missing metadata; implement remediation workflows that minimize manual effort

Build dashboards and reporting that clearly communicate AI discovery metrics to stakeholders; advocate for roadmap priorities based on measurable impact

Stay ahead of platform changes (OpenAI, Anthropic, Google, Meta, Perplexity, and enterprise RAG patterns), updating standards and automation to ensure ongoing competitiveness

Qualification

AI systems understandingScalable content systems designAutomationOperational rigorData-driven mindsetCross-functional collaborationInfluence without authorityLLM evalsWeb architecture backgroundCMS customization exposureAI citation improvementCommunication skillsFast-paced environment adaptability

Required

Deep understanding of information retrieval in AI systems: embeddings, chunking, context windows, scoring, source attribution, and the signals LLMs use to select and cite content

Demonstrated ability to design scalable content systems: metadata models, schema design, structured data, and content APIs that serve as reliable sources for machine consumption

Strong skills in automation and operational rigor—comfortable building or specifying workflows, instrumentation, and monitoring that reduce manual optimization

Proven experience translating complex technical concepts into clear standards and tooling that non-technical content creators can apply

Data-driven mindset with the ability to define KPIs for AI discovery and measure impact across multiple platforms

Excellent communication and cross-functional collaboration skills; able to influence without authority and drive consensus on standards

Preferred

Familiarity with LLM evals, automated accuracy testing, and content freshness monitoring

Familiarity with tools such as Profound, or AirOps

Background in web architecture, sitemap strategies, crawl optimization beyond traditional SEO, or content API design

Exposure to CMS customization and automation (e.g., schema configuration, content modeling, validation rules)

Prior work improving AI citation rates, answer quality

Comfort working in fast-paced environments where platforms change rapidly and standards must adapt

Benefits

Comprehensive health, life, and disability insurance

Commute subsidy

Employee stock ownership

Competitive retirement/pension plans

Generous vacation and personal days

Support for new parents through leave and family-care programs

Office food snacks

Mental Health and Wellbeing programs and support

Employee Resource Groups

Global Employee Assistance Program

Training and development programs

Volunteering and donation matching program

Company

Unity

Glassdoor3.3

Unity [NYSE: U] offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality.

Founded in 2004