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Kustomer · 1 day ago

GTM Enablement Program Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Kustomer is an industry leading conversational CRM platform that enhances customer experiences through intelligent tools. The GTM Enablement Program Manager will be responsible for defining and developing the go-to-market motion, enabling customer-facing teams to deliver exceptional service and driving revenue growth through effective onboarding and training programs.

CRMCustomer ServiceSaaS

Responsibilities

Own the design and delivery of onboarding programs that accelerate new hire ramp and establish core skills needed for early success

Partner with managers and subject matter experts to reinforce training through structured upboarding and skill-building paths that extend beyond the first 90 days

Continuously evolve the curriculum to address changing business priorities, new product launches, and role-specific competencies

Measure readiness and productivity outcomes (e.g., time-to-first-deal, role certification, manager assessments) to ensure reps reach full productivity quickly and predictably

Manage the end-to-end lifecycle of enablement programs—from scoping and design to delivery, reinforcement, and reporting—ensuring consistency and measurable impact

Develop and maintain the GTM Sales Playbook, curating processes, messaging, and best practices that guide reps in executing our sales motion

Partner across GTM leaders, operations, and analytics teams to align on priorities, capture requirements, and translate insights into program improvements

Build scalable reporting and communication frameworks that provide leaders with actionable visibility into program effectiveness

Lead planning and content development for major GTM enablement events (e.g., GTM Kickoff, QBRs, Offsites) to deliver high-impact training experiences

Run a consistent cadence of enablement touchpoints—weekly trainings, newsletters, and ongoing communications—to reinforce skills, share updates, and drive alignment

Support field readiness for product launches and campaigns by coordinating stakeholder inputs, preparing speakers, and ensuring post-event reinforcement

Coordinate with PMM for launch readiness, ensuring GTM teams are trained, equipped, and aligned for new product releases

Develop GTM-facing content (playbooks, battlecards, competitive intelligence, launch decks) and maintain our training cadence

Manage and evolve certification programs covering both product knowledge and selling skills

Identify, research, and prioritize AI use cases that improve GTM team effectiveness and internal enablement workflows

Experiment with AI tools, run pilots, and drive adoption of impactful solutions for both our field teams and for our enablement workstreams

Partner with product, operations, and enablement stakeholders to monitor tool effectiveness and scale best practices

Qualification

B2B revenue experienceSalesforceTraining deliverySales methodologiesAI toolsContent developmentClassroom facilitationMEDDPICC experienceCustomer experience technologyCross-functional collaboration