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LucidLink · 1 week ago

Senior Director of Demand Generation

United States

Full-time

Remote

Director/Executive

$220K/yr - $250K/yr

LucidLink is a fast-growing startup on a mission to make data instantly and securely accessible from everywhere. The Senior Director of Demand Generation will lead and scale the company's go-to-market efforts in the US and EMEA, focusing on optimizing demand generation strategies to grow the sales pipeline and enhance global revenue.

Cloud StorageCollaborationFile SharingProductivity ToolsSoftware

Responsibilities

Materially improve the efficiency of our go-to-market motion across all buyer personas

Coach and mentor a high performing team with integrity and transparency

Manage the Demand Generation budget to ensure maximum return on investment without overages

Take ownership of the corporate website and content strategy so it’s a driver of high-intent conversions

Qualification

B2B demand generationSaaS experienceTeam leadershipCampaign managementPerformance trackingMarketing degreeCloud technologiesCollaboration technologies

Required

Significant experience in B2B demand gen with success in high-growth SaaS and technology markets

A healthy mix of Commercial, Mid-Market, and Enterprise sales cycles

Understanding of LucidLink's ICPs and buyer personas in IT and Marketing

Ability to build and lead high-performing teams up to 10 direct reports and managing managers

Drive demand and velocity at all funnel phases including new lead acquisition, lead maturation and conversion, and opportunity nurturing through a combination of always-on digital programs

Can partner with stakeholders to strategize and execute efficient, creative, multi-touch, multi-channel campaigns that take advantage of paid media, content, events, webinars, and more

Understands how the metrics fit into the larger business story. Highly capable at performance/ROI tracking and attribution

Good steward of LucidLink resources with regard to campaigns, events, agencies, etc

Partners effectively with peers in Sales, Product Marketing, Analytics, Ops, etc