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Ray Advertising · 1 week ago

Sales Development Representative – Remote

United States

Full-time

Remote

Entry, Mid Level

$30K/yr - $60K/yr

1+ years exp

Ray Advertising is a U.S.-based company specializing in performance marketing, health insurance, and e-commerce. They are seeking a high-performing Sales Development Representative to drive growth by identifying and qualifying high-value advertisers and booking qualified meetings to build long-term strategic partnerships.

AdvertisingAffiliate MarketingLead Generation

Responsibilities

Drive high-volume outbound activity through cold calling, email outreach, and LinkedIn prospecting

Identify and qualify potential advertisers aligned with Ray Advertising’s performance marketing services

Deliver confident, value-driven sales conversations with decision-makers

Consistently meet or exceed daily, weekly, and monthly outreach KPIs

Follow approved sales scripts, objection-handling frameworks, and outreach SOPs

Maintain discipline, consistency, and accuracy in all outbound activities

Manage early-stage sales pipeline from first contact to qualified meeting

Schedule qualified appointments for senior sales and management teams

Ensure a high meeting show rate through proper qualification and preparation

Maintain consistent follow-up and pipeline momentum

Ensure smooth handoff of qualified opportunities to closers

Build trust-based relationships with advertisers using a consultative approach

Educate prospects on Ray Advertising’s performance-driven value proposition

Warm leads effectively before transitioning them to senior sales representatives

Represent the company with professionalism, credibility, and confidence

Maintain accurate, up-to-date records in CRM systems (HubSpot, Pipedrive, or similar)

Track all calls, emails, meetings, follow-ups, and pipeline stages

Ensure transparency and visibility for leadership through proper reporting

Follow internal documentation standards, workflows, and data hygiene requirements

Research advertiser needs, market trends, and competitor pricing

Continuously refine outreach strategies and messaging based on data and feedback

Share market insights and performance observations with leadership

Coordinate with internal teams to ensure smooth transition from sales to onboarding

Support early-stage communication to maintain deal momentum

Assist with onboarding coordination when required

Qualification

Sales DevelopmentCold CallingCRM toolsPerformance MarketingLead GenerationProfessionalismEnglish communicationPersuasion skillsNegotiation skillsTime management