IPSY · 1 day ago
VP, Consumer Product Strategy
United States
Full-time
Remote
Director/Executive
$225K/yr - $275K/yr
12+ years expIPSY is a leading beauty industry platform that connects brands, creators, and consumers through a unique membership model. The VP, Consumer Product Strategy will lead the member product strategy to accelerate membership growth and enhance member experiences, collaborating closely with cross-functional teams to drive business results.
BeautyCosmeticsE-Commerce
Responsibilities
Create and drive strategy for membership offerings and experience in partnership with Marketing, Merchandising and Technology teams. Working closely with teams on a daily basis to understand current and future opportunities and challenges
Own evolution of the vision and business plan for each of our current product offerings and future launches, working closely with Growth Marketing, Brand, CRM, and Merchandising in setting and delivering against ambitious goals for member growth, retention, and member economics
Define and execute strategies leveraging the full set of member benefits to drive LTV, reduce churn, and improve member lifetime contribution margin
Partner with Finance and Analytics to strengthen forecasting accuracy, performance tracking, and strategic planning
Support test-and-learn approaches across pricing, promotions, and incremental features
Partner with the Merchandising team to ensure curated assortments and sourcing decisions align with intended subscription segmentation / customer profile targets, insights on LTV drivers, and overall experience goals
Work closely with the Marketing / Brand team to ensure storytelling and campaign messaging reinforce the full member value proposition, audience targeting, and experience elements
Collaborate with Product, Engineering, and CX to optimize the digital journey from onboarding to renewal
Partner with technology on site and member experience improvements
Provide business insights through quarterly strategy planning & performance hindsights, partner with finance on monthly shipment (& member) forecasts, and develop regular retro report-outs
Develop and implement more sustainable and scalable cross-functional processes while acting as a hub between strategy and execution teams
Qualification
Required
12+ years of experience leading consumer strategy, product, or general management within membership-driven, beauty, or lifestyle brands
Sharp analytical and financial instincts, with a history of using data to shape strategy, improve performance, and deliver measurable business impact
A natural collaborator who thrives in cross-functional environments—partnering seamlessly with Marketing, Merchandising, Product, and Tech to create cohesive, high-impact member experiences
Operationally excellent and detail-oriented, yet comfortable zooming out to connect dots across strategy, storytelling, and execution
Proven success in building or scaling membership or loyalty programs that boost retention, LTV, and customer happiness
A creative, forward-thinking problem solver who's passionate about crafting personalized, high-touch experiences that surprise and delight members
Strong communicator and storyteller with the ability to influence at all levels and inspire teams toward a shared vision
Bachelor's degree required
Preferred
MBA or equivalent advanced degree preferred
Benefits
Medical, dental & vision insurance
401(k) plan with company match
Paid Time Off
Work from home flexibility
Free Glambag subscription
Learning & development programs
Company
IPSY
ipsy is an online beauty community that home delivers a box of 5 beauty samples for a monthly subscription fee.
201-500 employees
H1B Sponsorship
IPSY has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (7)
2023 (11)
2022 (16)
2021 (23)
2020 (8)
Funding
Current Stage
Growth StageTotal Funding
$237.22M2020-12-15Undisclosed· $133.98M
2015-09-14Series B· $100M
2012-07-13Series A· $2.76M
Leadership Team
Galen Smith
Chief Executive Officer
Marcelo Camberos
Chairman and Founder (CEO from 2011 to 2023)
Recent News
2025-12-11
2025-10-23
Company data provided by crunchbase