Yendo · 1 week ago
Senior Growth Marketer
Yendo is a company focused on empowering individuals to build a stronger financial future through innovative credit card products. The Senior Growth Marketer will play a key role in scaling the paid acquisition program, optimizing campaigns, and collaborating with various teams to drive customer growth.
Artificial Intelligence (AI)Consumer LendingCredit CardsFinancial ServicesFinTech
Responsibilities
Develop and execute multi-channel growth strategies through paid acquisition
Experience testing and scaling into nascent paid acquisition channels
Own marketing campaign execution from ideation to launch, partnering with internal teams
(Design, Product, Engineering and Data) to deliver performance-driven campaigns focused on efficient growth
Conduct A/B testing across creatives and landing pages to maximize conversion rates and reduce CAC
Manage campaign asset development, working closely with Design partners
Data-driven decision making with the ability to triangulate across different datasets
Track, optimize and report on key marketing metrics, including CAC, ROAS, and CVRs across the funnel
Leverage analytics tools like Metabase, GA4 and Rockerbox to measure campaign effectiveness and uncover growth opportunities. SQL proficiency a plus
Provide regular performance reports and actionable insights to internal teams
Qualification
Required
Expert in data-driven growth marketing
Extensive experience in leading early-stage acquisition initiatives
Proven ability to optimize campaigns
Ability to collaborate effectively with Product, Customer Success, Data Science, and other teams
Develop and execute multi-channel growth strategies through paid acquisition
Experience testing and scaling into nascent paid acquisition channels
Own marketing campaign execution from ideation to launch, partnering with internal teams
Conduct A/B testing across creatives and landing pages to maximize conversion rates and reduce CAC
Manage campaign asset development, working closely with Design partners
Data-driven decision making with the ability to triangulate across different datasets
Track, optimize and report on key marketing metrics, including CAC, ROAS, and CVRs across the funnel
Leverage analytics tools like Metabase, GA4 and Rockerbox to measure campaign effectiveness and uncover growth opportunities
Provide regular performance reports and actionable insights to internal teams
Preferred
Prior fintech experience is a huge plus
Experience working in a restricted category (financial services, housing, etc.) on paid channels is a plus
SQL proficiency a plus
Benefits
Competitive Compensation
Equity
Insurance
401K
Unlimited PTO
Company
Yendo
Yendo issues credit cards secured by customer vehicle equity for lending.
Funding
Current Stage
Growth StageTotal Funding
$307.5MKey Investors
i80 GroupFPV Ventures
2025-10-09Series B· $50M
2024-05-16Series Unknown· $15M
2024-05-16Debt Financing· $150M
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