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Magic Hour Tea · 1 day ago

Marketing Manager

California, United States

Full-time

Onsite

Mid, Senior Level

5+ years exp

Magic Hour Tea is a company focused on enhancing its digital marketing presence, and they are seeking a Marketing Manager to lead the strategy, planning, and execution of their marketing initiatives. This role involves collaboration across various teams to ensure consistent messaging, managing digital content, and analyzing performance metrics to drive continuous improvement.

E-CommerceFood and BeverageOrganicTea

Responsibilities

Guide quarterly planning sessions for the team, maintaining the brand’s changing content calendar with campaign timelines and launch plans across website, email/SMS, social and paid marketing channels

Work cross-functionally with all members of the brand, including CEO, CMO, operations, product, creative and web development to ensure alignment and timing of messaging, visuals and product details

Write clear, on-brand and optimized customer-facing copy for our marketing channels, ensuring consistency and clarity

Integrate deeply into Magic Hour’s communications channels, collaborating with founder, product director, designers, agencies, marketing and ecommerce/digital team members to create consistent, compelling messaging that speak to customers on their level, in their voice

Provide agencies and consultants with clear creative briefs and assets and management of internal approvals to ensure content is brand-consistent and effective

Manage tagging, organization, and storage of creative assets in Dropbox and brand directories for internal and external use

Maintain and grow the brand’s Shopify 2.0 website alongside external web design and development resources, including bug fixes, site updates, adding new products and bundles, creating sale pages, new collections, UX enhancements, feature rollouts, and CRO improvements

Manage on site product listings and merchandising tasks on a weekly basis, including homepage and collection pages

Oversee CRM and Loyalty programs alongside outside retention resources, building and deploying up to 5–7 weekly email campaigns in Klaviyo and SMS campaigns in Attentive weekly

Support CMO in gathering and analyzing reported metrics from internal and external sources to build monthly marketing decks and impact strategy adjustments for continuous improvement

Utilize analytics to understand user behavior, map customer journeys, and identify opportunities for growth and retention and prioritize optimizations alongside the CMO

Qualification

Digital marketing experienceMarketing copywritingShopify 2.0KlaviyoProject managementCuriosityCommunication skillsTime managementOrganizational skillsFlexibility

Required

1+ years marketing copywriting experience

5+ years working in digital marketing space

Relentlessly curious and unwilling to settle for surface level understanding (we can't provide clarity we don't ourselves possess)

Highly proactive—you don't wait for a brief to be assembled for you, and don't expect things to be tidy. You find answers and aim to make things clearer/better than they've ever been

Self-starter, comfortable with ambiguity and the ability to juggle multiple priorities under tight deadlines in a fast-paced, changing environment

Extreme flexibility—while you're a planner and able to prepare for what's ahead with ease, you've worked in fast-paced environments and embrace change as new opportunities emerge without getting discouraged

You're always ready for a changing landscape and teams can count on you to be the one to know what's changed and how we're solving for it

Impeccable briefing skills, strong communication skills (written and verbal) and a proven track record of distilling details and processes into simple, digestible language

Excellent time management and organizational skills

Strong understanding of the digital marketing landscape and emerging digital tools, including experience with Shopify 2.0 and Klaviyo or similar platforms