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Penguin Random House | 企鹅兰登 · 1 day ago

Marketing Manager, The Dial Press, Random House (Hybrid)

New York, NY

Full-time

Hybrid

Mid, Senior Level

$74K/yr - $74K/yr

5+ years exp

Penguin Random House is a leading publishing house committed to quality and innovation. They are seeking a Marketing Manager to lead title-specific marketing campaigns for The Dial Press, collaborating with various teams to enhance book visibility and audience engagement.

Publishing

Responsibilities

Consumer outreach, preorder campaigns, author platform development, influencer marketing, advertising, and overall creative strategy

Identify potential audiences for each book and ways to reach them through advertising, promotion, and social media while also keeping up to date on new platforms and marketing methods

Proficiency as well as strong interest in platform development and in using social media as a marketing tool

Pitch potential partners to secure cross-promotional opportunities that enhance campaign reach and effectiveness

Flexibly manage budgets for assigned titles, ensuring effective allocation of resources

Qualification

Marketing experienceSocial media proficiencyAdobe Creative SuiteStrategic planningCommunication skillsCreative thinkingMulti-taskingBudget managementInfluencer marketingSelf-motivatedOrganizational skillsAttention to detailPresentation skillsWriting skills