GSK · 2 weeks ago
HCP Marketing Manager
Durham, NC
Full-time
Hybrid
Mid, Senior Level
5+ years expGSK is a global biopharma company committed to advancing health through innovation. They are seeking an HCP Marketing Manager to lead healthcare provider marketing initiatives for a specialty respiratory biologic product, focusing on driving growth in a competitive market through effective campaign execution and collaboration with cross-functional teams.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Lead development, launch and execution of campaigns and tactics aligned to, translating brand strategy into clear project briefs and deliverables
Align marketing plans with the evolving competitive and external environment to ensure timely strategy decision-making and execution
Plan, design and execute personal HCP experiences tailored to prioritized customer segments and aligned overall brand strategy
Lead and/or actively participate in cross‑functional teams and external agency partners to deliver integrated programs on time and on budget
Manage the internal medical, regulatory and legal review and approval process for HCP materials to ensure compliant communications
Campaign optimization: track and report performance of tactics and campaigns using defined metrics; recommend optimizations based on data and insights
Create, update & monitor relevant OKRs to ensure we are continuously measuring performance and responding accordingly
Execute at pace, and agility to spot barriers and drivers of performance and create compelling marketing campaigns to address them
Use market and HCP insights to identify opportunities to grow uptake, improve customer experience and inform future strategy
Partner with Sales Training and other internal partners to ensure clear delivery of brand/portfolio messaging and tactics for successful field implementation and execution
Strong stakeholder engagement & management across cross functional matrix
Qualification
Required
Bachelor's Degree
US HCP Marketing Experience
Knowledge and practical application of compliance acumen in the pharmaceutical space, including experience with copy approval
5+ years of pharmaceutical marketing experience (i.e., brand marketing, market access, market research, marketing operations)
Ability to travel up to 10% for meetings and field rides
Minimum of 2 days per week in office required in either Philadelphia, PA or Durham NC
Preferred
2+ years of experience in leading campaign execution in matrixed teams or marketing agencies
MBA or master's degree in marketing, Business or related
Experience & comfort utilizing a range of digital & AI tools to optimize content, omnichannel delivery & review performance
Skilled in using AI to analyze customer needs and enhance market effectiveness
Ability to motivate, lead, and influence across various levels and functions
Excellent communication (written & verbal), interpersonal influence, and prioritization skills
Ability to review, analyze and assess performance drivers and opportunities
Strong business acumen and demonstrated analytical skills
Ability to influence internal and external stakeholders and lead/manage complex projects
Innovative mindset with a focus on customer-centric solutions
Financial acumen and experience managing budgets
Proven track record of developing materials/programs that deliver against strategy
Demonstrated strategic thinking, analysis and decision-making skills
Demonstrated a passion for innovative thinking with a meticulous eye for detail
Demonstrated ability to determine customer unmet needs and deliver meaningful value
This role is hybrid. You will be expected to work both remotely and on-site as required by team needs
Up to 10% travel may be required for conferences, field engagement, and agency or cross-functional collaboration
Company
GSK
We are uniting science, technology and talent to get ahead of disease together. Our community guidelines: https://gsk.to/socialmedia
10001+ employees
H1B Sponsorship
GSK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (56)
2023 (54)
2022 (53)
2021 (54)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$25.51MKey Investors
CARB-X
2021-03-02Grant· $18M
2020-09-23Grant· $7.51M
1978-01-13IPO
Leadership Team
Julie Brown
CFO
Mike Elmore
SVP & Chief Information Security Officer, GSK
Recent News
2026-01-16
2026-01-13
South China Morning Post
2026-01-08
Company data provided by crunchbase