Apply on Employer Site

Avoca · 4 days ago

Marketing Operations Manager

New York HQ

Full-time

Onsite

Mid, Senior Level

3+ years exp

Avoca is transforming how home service companies engage with their customers through AI-powered conversational agents. The Marketing Operations Manager will be responsible for building and owning the systems, data, and processes that drive Avoca's go-to-market engine, focusing on optimizing marketing operations and ensuring data accuracy across platforms.

Software

Responsibilities

Own and optimize Avoca’s marketing tech stack including CRM, marketing automation, attribution, and analytics

Build and maintain lead lifecycle management, routing, scoring, and handoff processes with Sales

Define and report on core marketing and pipeline metrics including funnel performance, conversion rates, and ROI

Partner with Marketing to enable campaign execution, experimentation, and performance measurement

Ensure data accuracy, governance, and consistency across systems and dashboards

Support forecasting, planning, and pipeline reporting in partnership with Sales and Finance

Identify and implement process improvements to increase GTM efficiency and scalability

Act as a key liaison between Marketing, Sales, RevOps, and Systems teams

Qualification

Marketing OperationsCRM toolsMarketing automationB2B SaaS metricsData modelingProcess improvementCross-functional collaborationEffective communication