James Madison University · 1 day ago
Assistant Director of Fan Engagement
Harrisonburg, VA
Full-time
Onsite
Mid, Senior LevelJames Madison University is a selective public institution located in Virginia's Shenandoah Valley, known for its commitment to student success. They are seeking an Assistant Director of Fan Engagement to develop and execute marketing efforts for Olympic sports programs and oversee fan engagement initiatives.
AssociationNon Profit
Responsibilities
Responsible for the development and execution of promotional and marketing efforts for assigned Olympic sports programs. Including development of all collateral, promotional elements, in-game atmosphere, and attendance
Oversight of the JMU Athletics Fan Engagement Internship/Practicum program. Includes recruiting, interviewing and hiring qualified candidates, managing scheduling, day to day operations and activities, and supervision of staff. Utilize student interns to develop and execute marketing plans for assigned Olympic sports programs
Responsible for the oversight, development, operations and promotion of specials programs, including but not limited to the Puppy Pound Kids Club. Also responsible for coordination and staff for all community and campus outreach events
Responsible for assisting with the marketing efforts for the Football program. Football responsibilities include promotion and operations of the game day Fan Zone as well as in-game production responsibilities
Collaborate with JMU Sports Properties to assist in coordination and fulfillment of sponsorship obligations as they relate to contractual obligations
Create and send emails for programming relevant to JMU Athletics Fan Engagement, to include emails for the Puppy Pound kids club as well as other events and programs as needed such as promotional events and group outreach. Responsible for creating graphics for all programming
Ensure compliance with all relevant institutional, Sun Belt Conference and NCAA rules and regulations
Qualification
Required
Possess experience in sports marketing, preferably in a campus setting
Working knowledge of Microsoft Office is required with preference given to candidates with Adobe suite (Photoshop, Illustrator, InDesign, Premier) experience
The ability to communicate effectively and work well with all JMU constituents – internal and external to better enhance relationships
Possess excellent interpersonal, organizational and communication skills
Ability to perform detail-oriented, creative work
Experience working in a team environment and must be able to work a flexible schedule including nights and weekends
Preferred
Experience in Collegiate Athletics
Proficiency in Adobe Photoshop
Bachelors Degree
Previous athletics marketing and promotions experience
Benefits
Comprehensive benefits package
Company
James Madison University
James Madison University offers programs on the bachelor's, master's and doctoral levels with its primary emphasis on the undergraduate student.
Founded in 1908Harrisonburg, Virginia, USA
1001-5000 employees
H1B Sponsorship
James Madison University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (36)
2024 (35)
2023 (34)
2022 (22)
2021 (32)
2020 (20)
Funding
Current Stage
Late StageLeadership Team
Johnny Ginnity, SES, FACHE
University Lecturer--CEO
Caroline Shelly
Co-founder and President of SMAD Club
Company data provided by crunchbase