Lenovo · 1 day ago
Senior Manager, eCommerce Personalization
North Carolina, United States
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$144K/yr - $185K/yr
10+ years expLenovo is a global technology powerhouse focused on delivering smarter technology for all. The Senior Manager of Personalization will lead the strategy development and execution of personalization initiatives for lenovo.com, driving revenue growth through data-driven strategies and collaboration across various teams.
ComputerConsumer ElectronicsElectronicsHardwareMobileWearables
Responsibilities
Develop, implement, and communicate personalization strategies aligned with business goals and revenue targets
Define how personalization capabilities should scale across the entire customer journey and advocate for this vision cross-functionally
Develop annual business cases and investment proposals for personalization initiatives
Drive the personalization roadmap forward, collaborating with strategy leads to prioritize initiatives based on business impact and technical feasibility
Define and execute segmentation strategies for different customer profiles
Drive continuous innovation in personalization capabilities including AI recommendations, dynamic content, and predictive targeting
Lead A/B testing program to optimize customer experience and drive measurable business results
Utilize data-driven approaches to translate analytics into actionable personalization strategies
Optimize personalization across the entire customer journey from homepage to product discovery to checkout
Drive implementation of real-time behavioral targeting and session-based personalization
Manage on-site personalization initiatives including targeted promotions, badges, offers, product recommendations and dynamic content
Manage the personalization business management system and optimization processes
Establish KPIs and metrics to measure personalization effectiveness (conversion rates, AOV, engagement, retention, customer satisfaction)
Collaborate with data scientists and analytics teams to build predictive models and recommendation algorithms
Generate insights from customer behavior data to inform personalization strategies
Monitor and report on program performance to senior leadership and stakeholders
Partner with cross-functional teams to align personalization efforts
Influence strategic decisions through data-driven insights and clear communication with executive stakeholders
Manage vendor relationships and evaluate personalization technology platforms
Work with technology teams to augment personalization platforms and tools
Ensure proper tag implementation and data quality for personalization initiatives
Partner with IT and DT teams to provide personalization requirements and business input for customer data platform (CDP) and personalization engine integrations
Stay current on AI/ML capabilities and emerging personalization technologies
Manage team performance through clear direction, regular one-on-ones, and bi-annual development plan reviews
Lead recruitment and onboarding for team positions including job descriptions, interviewing and candidate selection for new roles or backfills
Support employee growth through training opportunities, mentorship and career development planning
Foster team collaboration, innovation and empowerment through recognition programs and team-building initiatives
Provide strategic input on team organizational structure and resource needs
Qualification
Required
10+ years of previous experience with expertise in personalization. Prefer experience working on large eCommerce websites
Demonstrated experience with Adobe Target or similar platforms
Experience with customer segmentation, behavioral targeting, and recommendation engines
Understanding of data infrastructure requirements to enable personalization at scale
Experience with data management platforms (DMPs) and/or customer data platforms (CDPs) to enable personalized customer journeys
Bachelor's degree required
Preferred
People management experience preferred
Knowledge of AI/ML applications in personalization and product recommendations
Familiarity with customer data platforms (CDPs) and data management
Experience with agile/scrum methodologies
Understanding of data collection strategies (zero-party, first-party, second-party, third-party) and privacy-compliant personalization practices
Strong understanding of A/B testing methodologies and statistical significance
Proficiency with analytics tools (Adobe Analytics, Google Analytics, or similar)
Proven ability to work with data scientists and translate complex data into business strategies
Benefits
Individuals may also be considered for bonus and/or commission.
Company
Lenovo
Lenovo Group is a computer technology company that manufactures personal computers, smartphones, televisions, and wearable devices.
10001+ employees
H1B Sponsorship
Lenovo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (76)
2024 (52)
2023 (75)
2022 (82)
2021 (58)
2020 (67)
Funding
Current Stage
Public CompanyTotal Funding
$3.35BKey Investors
Alat
2025-01-08Post Ipo Debt· $2B
2024-04-01Post Ipo Debt· $500M
2017-10-03Post Ipo Equity· $500M
Leadership Team
Yang Yuanqing
Chairman & CEO
Greg Huff
CTO, CSO, and SVP of Development, Quality, and Customer Care, Infrastructure Solutions Group
Recent News
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