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Bonneville International · 1 day ago

Bonneville Phoenix Marketing Manager

Phoenix, AZ

Full-time

Onsite

Mid, Senior Level

$70K/yr - $75K/yr

3+ years exp

Bonneville International is an integrated media company committed to connecting and celebrating communities. The Marketing Manager will be responsible for shaping and executing the marketing vision for KTAR News and Arizona Sports, focusing on building marketing strategies, brand campaigns, and enhancing audience engagement.

AdvertisingBroadcastingDigital EntertainmentNewsPublishing

Responsibilities

Develop and execute marketing strategies that elevate station brands, drive audience growth, and generate revenue opportunities

Foster a culture of creativity, innovation, and collaboration across teams, inspiring ideas that connect with audiences

Collaborate with content and sales leadership to align campaigns with audience goals, advertiser needs, and brand positioning

Maintain consistent brand messaging and creative execution across all platforms - on-air, digital, social, streaming, and live events

Coordinate cross-platform promotions, contests, and partnerships

Oversee promotional content on station websites, apps, on-air and streaming platforms

Collaborate with content and digital/social teams to brainstorm and execute creative campaigns that resonate with target audiences

Ensure all digital marketing and promotional campaigns reflect the station’s voice and meet quality standards

Coordinate and execute on-site activations for Arizona Sports and KTAR News, ensuring brand consistency and high engagement

Lead the planning and execution of brand social media marketing campaigns, including paid and organic strategies, to grow reach, engagement, and conversions, working with director of digital media

Collaborate with digital teams to develop creative assets, posting schedules, and engagement tactics that support audience and revenue goals that include subscribers, database growth, page and video views

Use digital analytics to track marketing campaign performance, identify trends, and optimize strategies for maximum impact

Qualification

Marketing strategy developmentBrand campaign executionDigital marketing analyticsSocial media managementEvent managementGraphic designBudget managementTeam managementCommunication skillsProblem-solving skills

Required

Bachelors Degree in Marketing, Business, or Communications preferred and/or equivalent experience and training

3+ years marketing experience with a proven record of revenue and content producing programs and campaigns

Experience with web content creation as well as social media management

Experience in managing a department budget

Experience with event management, including logistical coordination, and execution

Experience managing a team; proven delegation, problem-solving and prioritizing skills

Flexible schedule and able to work days, nights and weekends

Willing to be flexible with work environment i.e., working outdoors in any condition, at sporting events, local businesses, etc

Valid driver license with proven ability to safely drive a personal and/or company (as circumstances may provide) vehicle without exposing company to serious liability risks