Digital Manager, Global Partnerships TKO jobs in United States
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TKO · 1 day ago

Digital Manager, Global Partnerships TKO

TKO is a premium sports and entertainment company, part of TKO Group Holdings. The Digital Manager will manage and execute digital programs that enhance brand presence and drive revenue growth for partners in the TKO Global Partnerships portfolio.

Media and EntertainmentSports

Responsibilities

Develop and execute comprehensive digital marketing strategies aligned with business goals
Manage online campaigns across channels such as email marketing, social media, display advertising, and content marketing
Manage digital marketing budgets and ensure cost-effective campaign performance
Plan, execute, and optimize paid advertising campaigns
Oversee content creation for websites, email campaigns, and social media platforms
Optimize campaign performance, user experience, conversion and click through rates
Oversee project timelines, budgets, and resources, ensuring efficient execution and delivery, including building media plans and social media strategy and scheduling
Develop and maintain strong relationships with clients and partners, understanding their needs and objectives to deliver tailored digital solutions
Collaborate with internal teams (Business Development, Partnership Marketing, Production, etc.), brand partners, external agencies, and vendors
Monitor and analyze performance using tools like Google Analytics and marketing dashboards
Identify and propose new opportunities for digital activations and partnerships that align with the UFC's business objectives
Stay up to date with digital marketing trends, tools, and best practices

Qualification

Digital marketing strategiesOnline campaign managementAnalytics toolsSEOPPCContent marketingEmail marketingMarketing automation toolsCRM systemsWeb development knowledgeGraphic design principlesVideo editing principlesSports industry experienceMMA knowledgeBoxing knowledgeUFC brand knowledgeProject managementCommunication skillsProblem-solving skillsAdaptability

Required

Bachelor's degree in Marketing, Business, Communications, or a related field
3 - 5+ years of proven experience in digital marketing, online campaign management, media planning, media buying or digital media agency experience
Experience with analytics tools (e.g., Emplifi, Google Ad Manager)
Strong understanding of SEO, PPC, social media, email marketing, and content marketing
Excellent communication, project management, and analytical skills with the ability to prioritize tasks, manage timelines, and meet deadlines
Strong analytical and problem-solving skills, with the ability to measure and optimize project performance
Ability to work in a fast-paced environment and adapt to changing priorities

Preferred

Certification in Google Ads, Google Analytics, or other digital marketing platforms
Experience with marketing automation tools and CRM systems
Knowledge of basic web development, graphic design and video editing principles
Experience working in the sports or entertainment industry
Knowledge of the MMA, boxing and the UFC Brand

Company

TKO

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TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company.

Funding

Current Stage
Public Company
Total Funding
$1.08B
2024-03-04Post Ipo Secondary· $411.95M
2023-11-09Post Ipo Secondary· $670.32M
2023-09-12IPO

Leadership Team

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Sana Shuaib
Senior Vice President, Partnership Marketing & Digital, TKO Global Partnerships
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Company data provided by crunchbase