Morgan Murphy Media · 5 months ago
Integrated Sales Manager – Broadcast & Digital/CTV Advertising
La Crosse, WI
Full-time
Onsite
Mid, Senior LevelMorgan Murphy Media is an award-winning CBS Affiliate in La Crosse, Wisconsin, seeking an experienced Integrated Sales Manager. This role involves leading local direct sales efforts across traditional and digital advertising platforms, managing a sales team, and developing innovative multimedia advertising strategies.
Media and Entertainment
Responsibilities
Develop and execute sales strategies targeting local businesses, community organizations, and non-traditional revenue campaigns
Build and maintain strong relationships with local advertisers while excluding national agencies, regional accounts, and political clients
Drive digital advertising growth with custom campaigns across CTV, OTT, streaming audio, social media, and programmatic display
Lead and manage a diverse sales team to achieve company revenue goals and expand local direct-selling business
Collaborate with creative services, our digital agency and other departments to optimize advertising effectiveness
Preserve the integrity of the News product by maintaining respectful collaboration between Sales and News departments
Work collaboratively across Morgan Murphy Media markets to leverage local strengths and opportunities
Blend traditional TV offerings effectively into digital strategies to maximize client impact
Stay ahead of the curve with the latest trends and technologies in digital media
Qualification
Required
Proven digital advertising sales pro with expertise in CTV/OTT, local media, and streaming platforms
Data-savvy and strategic, with a keen understanding of targeting, attribution, and campaign metrics
Communicator and storyteller who builds strong client relationships through consultative selling
Strong understanding of campaign metrics, targeting, and digital marketing analytics
Thrives in a fast-moving, ever-changing media world
Benefits
Monthly cell phone allowance.
Comprehensive medical, dental, vision, and life insurance coverage.
Paid time off, holidays, and 401(k) plan with company match.
Supportive and collaborative culture with ongoing training and career development opportunities.
Company
Morgan Murphy Media
Morgan Murphy Media operates television and radio stations.
Founded in 1890
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Glenn Krieg
Chief Financial Officer
Samantha Linn
Controller & Chief Accounting Officer
Recent News
TV Technology
2025-08-13
2025-04-26
2025-04-26
Company data provided by crunchbase