Innersense Organic Beauty · 1 day ago
Email Growth Marketing Manager
Concord, CA
Full-time
Onsite
Mid, Senior Level
$115K/yr - $125K/yr
3+ years expInnersense Organic Beauty is an award-winning global leader in hair care, committed to sustainability and organic ingredients. The Email Growth Marketing Manager will own and scale the Email and SMS marketing programs, focusing on developing lifecycle campaigns, optimizing automations, and driving revenue growth.
CosmeticsHealth CareOrganic
Hiring Manager
Nicole Morris
Responsibilities
Develop, execute, and optimize lifecycle Email and SMS campaigns, including welcome, reactivation, retention, winback, post-purchase, and cart abandonment flows
Audit current customer journeys to identify lifecycle gaps and opportunities for improved engagement and conversion
Refine and enhance high-ROI automations, ensuring our core flows are fully optimized and aligned with customer needs
Own segmentation strategy to ensure precise targeting and relevant messaging across all campaigns
Manage and improve deliverability, maintaining list health, engagement quality, and compliance best practices
Set up, schedule, and QA all Email and SMS sends, ensuring accuracy, brand consistency, and proper tracking—and closely monitor results to identify opportunities for improvement
Lead our testing framework, including A/B testing and experimentation across creative, timing, and offers
Optimize personalization efforts, leveraging customer data to tailor messaging and drive stronger engagement
Analyze performance across email and SMS, reporting on results and turning insights into actionable recommendations
Maximize Email and SMS platform potential, ensuring we fully leverage tools, automations, and features to drive revenue growth
Partner closely with across marketing, education and sales teams to develop compelling copy and visuals that align with brand voice and convert
Interpret customer behavior, uncover trends, and inform segmentation and targeting strategies
Collaborate with product and inventory team to align messaging with launches, promotions, and broader brand initiatives
Share learnings and actionable insights across departments to support holistic growth strategies
Other duties as assigned
Qualification
Required
3–5+ years of experience in Email and SMS marketing, CRM, lifecycle marketing, or growth marketing
Strong track record of building and optimizing lifecycle campaigns and high-impact automations
Deep expertise in segmentation, deliverability best practices, and testing methodology
Highly data-driven mindset with the ability to interpret complex data and drive strategy from insights
Proficiency in leading Email/SMS platforms
Experience with A/B testing, conversion optimization, and personalization frameworks
Strong collaboration skills and the ability to partner closely across teams, all with great execution and follow through
Excellent communication skills, highly organized, attention to detail and a drive for continuous improvement and innovation
Benefits
Competitive Compensation
Medical
Dental
Vision
Parental Leave
Flexible Spending Accounts
401k program with match
Paid Time Off (including holidays and Volunteer Days)
Life Insurance for all eligible employees
Company
Innersense Organic Beauty
Innersense Organic Beauty has shop organic hairbaths, shampoo, conditioners, styling & treatment products. Beauty without compromise.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
G
Greg Starkman
Founder/ CEO
Recent News
Global Cosmetics News
2025-07-22
2025-07-22
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