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CoFi · 1 day ago

Content Marketing Manager (HubSpot, Adobe Creative, B2B, Lending, SaaS/FinTech)

Lindon, UT

Full-time

Onsite

Mid, Senior Level

$85K/yr - $105K/yr

5+ years exp

CoFi is a company focused on making construction finance predictable, safe, and fast. They are seeking a creative-meets-analytical Content Marketing Manager who will plan, create, and optimize content across all marketing channels to drive leads and strengthen the brand's voice.

FinanceFinancial ServicesFinTech

Hiring Manager

Kate Reiner

Responsibilities

Plan and co-manage a content calendar spanning blogs, emails, social posts, and gated content

Develop messaging aligned with brand voice, campaign goals, and customer journey

Write and edit marketing content: email nurture sequences, sales collateral, social media posts, blogs, and one-pagers

Optimize content for SEO and AI-driven search (AISO)

Maintain consistent brand voice, tone, and messaging

Build and optimize workflows for automation, lead nurturing, and re-engagement

Manage audience segmentation, lifecycle stages, lead scoring, and campaign tagging

Develop and analyze email campaigns, landing pages, and calls-to-action (CTAs)

Track performance through custom dashboards, reporting, and A/B testing

Create and edit basic design assets using Adobe Creative Cloud and the HubSpot CMS (e.g., infographics, social media graphics, PDFs, Marcom templates and copy, digital ads, whitepapers, case studies, etc.)

Collaborate with contracted resources such as designers or freelancers, industry partnerships, for larger creative needs, as needed/determined

Ensure brand consistency across all deliverables and touchpoints

Coordinate with Sales, Product, and Marketing Ops to support GTM initiatives

Build and distribute content across channels, including digital ads, external email campaigns, social media, and HubSpot CMS

Monitor performance metrics and recommend improvements

Qualification

HubSpot Marketing Hub ProAdobe Creative SuiteB2B MarketingContent StrategySEO OptimizationEmail CampaignsCopywritingDesign SkillsAI ToolsProject ManagementStorytelling

Required

Bachelor's degree or higher, and 5–8 years of experience in content marketing or digital marketing (B2B preferred)

3+ years of hands-on experience with HubSpot Marketing Hub Pro or Enterprise, Content Hub is a plus

Proficient to advanced knowledge of Adobe Creative Suite (Photoshop and Illustrator, or InDesign)

Experience using AI tools for content creation, optimization, and workflow efficiency while maintaining brand and compliance standards

Strong copywriting and editing, design, and storytelling capabilities

Excellent project management skills with the ability to meet deadlines and manage shifting priorities

Portfolio demonstrating email campaigns, social media copy, sales enablement content (I.e., whitepapers, case studies, or infographics, etc.), digital ad content, blogs, and any other content marketing asset you feel effectively showcases your work