Indegene · 1 day ago
Associate Manager - Digital Strategy
NJ
Full-time
Onsite
Mid, Senior Level, Lead/Staff
8+ years expIndegene is a technology-led healthcare solutions provider focused on enabling healthcare organizations to be future-ready. The Associate Manager – Digital Strategy will shape and deliver data-led digital strategies, partnering with clients and internal teams to define measurement frameworks and oversee Tagging & Taxonomy standards.
Health CareInformation Technology
Responsibilities
Define and deliver end-to-end digital measurement strategies aligned to brand, campaign, content, and omnichannel data objectives, ensuring clarity from business question to data activation
Lead the design, evolution, and scale-up of Tagging & Taxonomy (T&T) frameworks across web, campaigns, and content, supporting multi-region and multi-brand use cases
Develop measurement plans, KPI frameworks, and data capture requirements to enable analytics, reporting, personalization, and downstream activation
Partner with implementation and engineering teams to operationalize tagging and taxonomy across GA4, GTM, CDPs, and marketing automation platforms, ensuring strategy is executed accurately
Act as a trusted strategic advisor on web analytics and campaign tracking, ensuring data accuracy, consistency, governance, and long-term scalability
Translate ambiguous business and marketing questions into structured data, metadata, and reporting requirements, bringing clarity and direction to complex problem spaces
Analyse digital and campaign performance to generate actionable insights, optimization recommendations, and forward-looking hypotheses tied to business outcomes
Define and implement governance operating models, including RACI, SOPs, intake workflows, SLAs, and change management processes to ensure sustained adoption
Collaborate cross-functionally with marketing, analytics, IT, privacy, and agency partners to drive alignment, decision-making, and execution velocity
Develop client-ready POVs, roadmaps, and recommendations, clearly articulating how data strategy enables marketing effectiveness, compliance, and scale
Support solutioning and business development efforts, including proposal development, scope estimation, and capability storytelling for new and expanding engagements
Own day-to-day client engagement management, acting as the primary onsite point of contact and trusted advisor to marketing, analytics, and digital leadership
Qualification
Required
8+ years of experience in digital strategy, analytics consulting, marketing operations, or data enablement
Strong experience in measurement planning, tagging & taxonomy, or web analytics roles
Proven consulting experience with client-facing responsibilities and stakeholder management
Solid understanding of digital campaign workflows, omnichannel marketing, and analytics ecosystems
Hands-on familiarity with GA4, GTM, CDPs, UTMs, and enterprise reporting concepts
Ability to translate complex data and technical concepts into clear, strategic narratives
Excellent communication, presentation, and documentation skills
High ownership mindset with the ability to manage multiple workstreams and priorities
Mentor and guide junior team members, ensuring high-quality delivery, consistent standards, and strong consulting hygiene across engagements
Preferred
Experience in pharma or life sciences digital marketing and analytics
Exposure to tagging governance tools (e.g., Claravine, Accutics, Smartsheet)
Experience supporting CDP, personalization, or Next Best Action (NBA) initiatives
MBA or background in strategy / management consulting
Experience mentoring or managing junior team members
Company
Indegene
Indegene enables global health care organizations address complex challenges and drive better health and business outcomes.
5001-10000 employees
H1B Sponsorship
Indegene has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (36)
2024 (27)
2023 (30)
2022 (48)
2021 (27)
2020 (22)
Funding
Current Stage
Public CompanyTotal Funding
$368.45M2025-06-04Post Ipo Secondary· $168.45M
2024-05-13IPO
2021-02-03Private Equity· $200M
Leadership Team
Tarun Mathur
CTO
Heidi Rapach
DIRECTOR OMNICHANNEL OPERATIONS & DELIVERY
Recent News
2026-01-03
Business Standard India
2025-12-11
Company data provided by crunchbase