GMHC ยท 2 days ago
Managing Director, Creative Strategy
New York,NY,US
Full-time
Hybrid
Director/Executive
10+ years expGMHC is a nonprofit organization dedicated to serving the community, and they are seeking a Managing Director of Creative Strategy to lead their creative vision and brand stewardship. This strategic leadership role will shape GMHC's brand expression and oversee creative resources, ensuring visual consistency across all communications and initiatives.
Health CareNon ProfitWellness
Responsibilities
Develop and implement creative strategies for organizational campaigns, publications, and events that align with GMHC's mission and strategic goals
Serve as brand guardian, ensuring a cohesive visual identity across all digital and print assets
Lead visual strategy development, maintaining brand recognition and impact across all channels
Oversee storytelling strategies including art direction, photography direction, and video production oversight
Maintain and evolve brand guidelines, ensuring internal and external adherence
Lead rebrand implementation across all organizational touchpoints, managing rollout timelines, stakeholder adoption, and vendor transitions
Assess organizational creative needs and recommend staffing structure within first 90 days
Provide leadership and direction to creative staff (Graphic Designer or Web Designer)
Manage relationships with freelance designers, photographers, videographers, and other creative vendors
Cultivate and manage relationships with creative agencies, boutique studios, and production partners
Promote professional development within the creative team
Oversee and quality-control creative production across Communications, Development, and Program workstreams
Direct the production of collateral for events, campaigns, and organizational initiatives including AIDS Walk New York
Manage digital asset management systems (Stockpress, SharePoint, Smugmug, GMHC Photo Server)
Oversee design tools and platforms (Canva, Penji) and ensure effective use across the organization
Direct website visual standards and coordinate with web development partners
Manage Mesmerize digital screens and other in-facility visual communications
Serve as primary liaison with creative agencies and production vendors
Manage relationships with print vendors (Westprint, Automation Graphics)
Coordinate with outdoor advertising partners (Intersection, Outfront)
Oversee event production partnerships (En Pointe, signage and swag vendors)
Manage freelance creative relationships and ensure quality and timeliness of deliverables
Partner with Communications, Development, Policy, Community Relations, and Program departments to translate needs into creative solutions
Lead creative intake and briefing processes to ensure clarity and alignment
Collaborate on photo and video shoot production, from concept through execution
Support adoption of brand standards across all organizational functions
Manage creative and production budgets, identifying opportunities to maximize value
Oversee multiple concurrent projects from concept through completion
Maintain project tracking systems and ensure deadlines are met
Stay current on industry trends and integrate new approaches where appropriate
Qualification
Required
Bachelor's degree in Graphic Design, Communications, Marketing, or related field required
Minimum ten years of experience in creative roles, with at least five years in a leadership or management capacity
Demonstrated track record managing creative teams and/or external creative resources
Portfolio demonstrating brand development and campaign work across multiple channels
Experience leading or significantly contributing to an organizational rebrand, including implementation and rollout
Working knowledge of Adobe Creative Cloud (Photoshop, InDesign, Illustrator) sufficient to evaluate work and communicate with designers
Familiarity with web content management systems and basic understanding of web standards
Experience with project management tools (Asana, Basecamp, or similar)
Understanding of email marketing platforms and digital campaign tools
Proficiency in Microsoft Office Suite
Preferred
Nonprofit or mission-driven organization experience preferred
Company
GMHC
GMHC provides prevention and care services to men, women and families that are living with, or affected by, HIV/AIDS.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Airbnb
2018-08-15Grant
Leadership Team
Kishani Moreno (she, her, hers)
Chief Operating Officer
Recent News
Endpoints News
2022-04-01
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