Aspiration Marketing ยท 5 days ago
Content Marketer
United States
Full-time
Remote
New Grad, Entry LevelAspiration Marketing is a company focused on innovative content strategies, seeking a Content Marketer who excels in storytelling and utilizes AI/technology to create compelling content. The role involves developing content strategies, creating on-brand content, and integrating various marketing disciplines to enhance user engagement and conversions.
AdvertisingMarketing
Responsibilities
Developing an AI/Technology-focused content strategy that supports marketing campaigns, determining which methods work for the brand and why. The continuous evolution of the strategy is a must
Creating on-brand, consistent content in style, quality, and tone of voice specific to each buyer persona
Mapping out an editorial content calendar and defining the owners for specific subjects or persona groups
Role-modeling best practices in grammar, messaging, writing, and style
Integrating content activities with other marketing disciplines, including SEO, social media, and analytics
Conducting ongoing usability tests to monitor and improve content effectiveness. Gathering data and analytics and making improvements based on those results
Defining and implementing standards, systems, and best practices for content creation, distribution, maintenance, retrieval, and repurposing, including the real-time implementation of content strategies
Leveraging market data to develop AI/Technology-focused content themes/topics and executing a plan to develop assets that support a point of view and educate customers that lead to critical behavioral metrics
Using and improving existing content development tools and leveraging Google Workspace, HubSpot, and integrated tools to maximize content creation effectiveness and quality
Conducting research on AI/Technology-related trends related to the project or campaign scope
Integrating keywords into the content strategy and evaluating their effectiveness
Understand your audience and their needs to tailor your content accordingly
Produce captivating and distinctive blog articles, emails, and social media updates that align with your campaign goals and reflect the latest trends
You can use various resources, such as quora.com, to identify your audience's questions and devise content that addresses those queries
Adapt successful content for use on multiple channels
Design email campaigns that cater to subscribers who access gated content or opt-in to receive emails
Manage and update the content on our website
Qualification
Required
BA/BS degree or equivalent work experience
Excellent communication skills and creativity
Proficiency in HTML/CSS and Adobe Creative Suite is desirable but optional
Preferred
Past marketing experience preferred
HubSpot Marketing/Inbound certification preferred
Company
Aspiration Marketing
Aspiration Marketing, Inc. is located in Grand Island, NY, United States, and is part of the Advertising & Marketing Services Industry.
Founded in 2014
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase