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Allied Beverage Group · 1 day ago

VP, Trade Development

Elizabeth, NJ

Full-time

Onsite

Director/Executive

$175K/yr - $225K/yr

10+ years exp

Allied Beverage Group is New Jersey’s largest wine and spirits distributor, known for its dynamic, family-based culture. The VP Trade Development will lead the Division’s commercial strategy, portfolio management, and revenue growth initiatives, partnering closely with Brand Owners and Distributors to drive sustainable growth and operational excellence.

WholesaleWine And SpiritsWinery

Growth Opportunities

Responsibilities

Lead supplier engagement in the development of the Division’s Annual Operating Plan, including goals, commercial strategy, and execution tactics

Communicate plans, goals, strategies, and tactics to the sales organization

Develop, deploy, and track all Division programming

Build strong cross functional alignment with Sales, Purchasing, and Operations to ensure seamless Sales & Operations Planning

Lead monthly, quarterly, and annual business reviews with Brand Owners

Leverage syndicated data, Brand Owner insights, Distributor data, and market intelligence to build deep understanding of categories, brands, competitors, and industry trends

Develop commercial strategies and tactics including category management, pricing, promotions, channel segmentation, and activation planning

Partner with Brand Owner and Distributor Business Intelligence teams to establish best practices

Drive Value Chain Optimization through RGM strategies focused on shelf pricing, price promotions, SKU/size mix, and trade incentives

Negotiate margin meld with Brand Owners to ensure fair distributor value share

Collaborate with 3rd party analytics partners to accelerate RGM initiatives

Partner with Brand Owner and Distributor Trade Marketing teams to identify and execute local brand building programs

Balance Brand Owner programs with locally driven initiatives that enhance visibility, trial, and adoption

Collaborate with Digital & eCommerce teams to advance a world class digital agenda for the Division

Develop the Division’s digital content approach and calendar for trade and consumer audiences

Build and deploy customer centric eCommerce strategies that drive value for customers and the Division’s portfolio

Ensure proper transfer and use of digital assets to maintain brand equity and adherence to brand standards

Inspire and motivate the Trade Development team and broader Division

Lead engaging meetings, provide clear direction, and communicate compelling plans

Promote a culture of continuous learning, capability building, and professional development

Qualification

Commercial strategySales leadershipBusiness intelligenceDigital/eCommerceAnalytical skillsDistributor-supplier relationshipsCategory managementValue chain optimizationStakeholder identificationMulti-taskingSolicitor’s PermitWSET Spirits certificationInterpersonal skillsCommunication skills

Required

Bachelor's Degree required; MBA or advanced degree preferred

10+ years of progressive commercial strategy and sales leadership experience within beverage alcohol

Demonstrated experience managing successful large-scale distributor-supplier relationships

Engagement with cross-functional team, with a focus on finance, operations, HR and compliance

Mastery of commercial strategy, including customer segmentation, category management, value chain optimization, sales planning & goal delivery, commercial execution and Digital/eCommerce

Sharp analytical and financial acumen, fueling team's approach to business planning, tracking, risk and opportunity assessment and timely course correction activities

Exceptional interpersonal and communication skills, with ability to build trust and influence across levels, functions and companies

Intimate knowledge of state and federal regulations (ABC, TTB)

Ability to identify critical stakeholders in building and delivering a plan

Ability to multi-task, and to weave together disparate skill sets into a cohesive commercial strategy

Ability to hold a Solicitor's Permit

Preferred

WSET Spirits certification (or similar) preferred

Benefits

Discretionary bonus

Comprehensive benefits package including Medical, Dental, Vision, 401K plan with company match, Life Insurance, Long Term Disability, Flexible Spending Account, Employee Assistance Program, Pet Insurance Plan and more

Competitive pay commensurate with experience

Over 9,000 professional development courses that employees can take at any time

Associate recognition, discounts with several vendors and more