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Microtech Knives · 5 days ago

Digital Growth & E-Commerce Manager

Mills River, NC

Full-time

Onsite

Mid, Senior Level

$90K/yr - $120K/yr

4+ years exp

Microtech Knives is looking for a hands-on Digital Growth & E-Commerce Manager to enhance the performance of their direct-to-consumer website. The role focuses on optimizing website performance, executing SEO strategies, and improving customer experience to drive conversion and revenue efficiency.

Consumer GoodsOutdoorsSports

Responsibilities

Website performance, conversion, and revenue efficiency

Organic growth through SEO and site optimization

Site readiness for paid media, launches, and high-traffic events

Customer experience across product discovery, purchase, and checkout

A premium digital storefront that reflects Microtech’s craftsmanship and brand standards

Own the day-to-day health, performance, and usability of the Microtech Knives website

Build, optimize, and maintain product pages, landing pages, and collections

Support product launches, promotions, and content updates in partnership with Marketing

Ensure mobile responsiveness, fast page speed, and best-in-class UX

Troubleshoot site issues and drive solutions quickly

Execute on-page SEO strategies including metadata, internal linking, content optimization, and site structure

Monitor keyword rankings, organic traffic, and technical SEO performance

Conduct regular SEO audits and implement improvements

Partner with content and marketing teams to expand search visibility and demand capture

Optimize product pages and checkout flows to reduce friction and increase conversion

Analyze user behavior and site data to uncover opportunities for improvement

Support testing initiatives to continuously improve performance

Ensure the digital experience supports premium purchasing behavior

Partner with paid media and marketing teams to ensure landing pages support campaign goals

Prepare the site for product drops, launches, and high-traffic events

Maintain site stability and performance during peak demand periods

Track and report on key metrics including conversion rate, revenue per session, traffic sources, engagement, and page performance

Deliver clear performance insights and recommendations to the Channel Operations Manager

Proactively identify risks, opportunities, and optimization priorities

Qualification

E-commerce managementSEO executionWebsite optimizationAnalytics toolsConversion Rate OptimizationCMS platformsAccountabilityAttention to detailCross-functional collaborationOwnership