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Rain the Growth Agency · 3 days ago

Account Director

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

Rain the Growth Agency is a national leader in DTC marketing and a fully integrated creative and media agency. The Account Director is responsible for leading integrated cross-channel campaigns, managing client relationships, and driving strategic growth for clients' businesses.

AnalyticsBrand MarketingConsumer ResearchCreative AgencyCRMDirect MarketingInternetSEMSocial Media MarketingTV Production

Responsibilities

Lead client relationships with a strategic mindset and serve as primary facilitator of cross-functional internal teams (media, analytics, creative, finance.)

Facilitate strategic development and implementation of client campaigns and initiatives

Collaborate with clients to establish goals and budgets

Review agency outputs to ensure quality of delivery

Own communication regarding execution of multi-channel marketing programs

Partner with agency SMEs to identify new opportunities to grow your clients' business

Foster strong relationships with clients as well as internal agency partners with the ability to read both the data and the room

Understand client pain points/areas for development and offer agency solutions to address clients’ needs, driving growth for the client and expanding agency scope

Own the financials for clients, including forecasts, budgets and invoicing – ensure the key financials responsibilities are understood, agreed upon and maintained

Earn your clients respect and trust every day

Own, strengthen, and expand relationships with senior-level clients

Know clients' business inside and out

Communicate and demonstrate commitment to clients' success

Provide perspective and leadership in strategic thinking

Present your point of view confidently and persuasively

Be an active listener

Participate in client meetings, leading discussions regarding media and creative performance, as well as financial status

Lead the development of integrated cross-channel campaigns

As the primary client contact, lead client through development, implementation, execution and optimization of cross-channel campaigns

Work with media, analytics, brand strategy and creative SMEs while also partnering with project management and other agency departments to ensure seamless integration to deliver on above

Demonstrate a passion for performance. Work with the media and analytics teams to evaluate campaign performance and determine testing and optimization strategies accordingly

Cultivate a deep understanding of your clients' business as well as the media and competitive landscapes

Partner with channel leads to generate reports detailing insights, key learnings, and next steps

Report on client health, including issues/opportunities regarding finance, campaign performance, or staffing issues and work with senior leadership to develop and present solutions

Responsible for the development, coaching and day-to-day oversight of direct reports

Lead and inspire high-performing Client Services team members through coaching, training and identifying areas for growth

Foster effective team relationships that facilitate workflow with the team and assume responsibility of overall management and development of team

Excel at being resourceful and collaborative with team

Conduct performance management and goal assessment of team

Qualification

Cross-channel campaign managementClient relationship managementStrategic thinkingHealthcare client experienceFull-funnel media approachTeam leadershipCommunicationCritical thinkingProblem-solving

Required

8+ years of experience in an agency setting, preferably with media/marketing/advertising experience, including at least 1-3 years of management/mentorship experience

Proven record of driving strategy that fueled successful campaigns and client relationships

Expertise in cross channel campaign management with a focus on driving results

Experience delivering results for healthcare clients

Strong understanding of a full-funnel media approach and associated KPIs including experience with campaigns that employ multiple media channels: Linear TV, CTV/OTT, Paid Social, Paid Search, Programmatic, OOH, Direct Mail, Email, etc

Ability to lead a large internal team and manage many projects simultaneously

Willingness to go above and beyond for your clients' needs including travel when necessary and some extended work days

Exemplary written and verbal communication skills including confidence in presenting to clients and colleagues, engaging and effective when presenting whether in a room or via Zoom

Excellent critical thinking and problem-solving skills