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QuikTrip · 1 day ago

Marketing Strategy Manager

Tulsa, OK

Full-time

Onsite

Senior Level, Lead/Staff

$142K/yr - $177K/yr

10+ years exp

QuikTrip is seeking a Marketing Strategy Manager to provide leadership in developing an integrated marketing and advertising program. The role involves directing employees, managing marketing initiatives, and collaborating with various teams to drive brand awareness and sales growth.

FuelGroceryRetail

Growth Opportunities

Responsibilities

Provide leadership role in the development of an integrated marketing and advertising program, to include strategic direction for traditional advertising, digital advertising, public relations, and brand and creative integration

Responsible for development, implementation and integration of company-wide and division specific, strategic marketing communications initiatives to drive brand awareness, sales and margin dollar growth

Effectively direct employees

Praise, reprimand, and counsel employees appropriately

Establish rapport with all direct-report employees and be available for counseling (career, problems, questions, etc.)

Update and adhere to all QuikTrip policies and procedures concerning management practices (conducting performance appraisals, disciplinary action, terminations, maintaining incident files, etc.)

Ensure direct-report employees adhere to all QuikTrip policies and procedures, operating practices, and/or mandated regulations and laws

Promote efficiency, production and scheduling cost effectively

Assure that all management treatment of direct-report employees is fair and consistent

Conduct and participate in all related meetings

Lead the development of and the annual refreshment of an overarching brand strategy framework and roadmap by working closely with the Director of Marketing, Digital Experience Manager, Public Relations and Customer Engagement team, Data Science and external agency and vendor partners

Direct consumer insights research activities as part of integrated brand strategy framework

Recommend consumer insight solutions to stay abreast of customer and non-customer perceptions, working closely with Data Science and outside vendors as needed

Work with Data Science to develop and refine testing protocols for concepts, products and marketing initiatives

Ensure use of best qualitative and quantitative tools to yield insights supporting marketing and sales initiatives

Oversee research findings and insights, developing action plans to proactively share with key stakeholders and facilitate integration of findings into ongoing marketing efforts and business practices

Design and implement ongoing competitive intelligence process

Build and maintain repository for research findings and consumer insights

Work closely with Director of Marketing, VP of Sales, and Category Sales Managers to develop strategic marketing plans that support our promotional calendar, product development cycle and Brand voice

Oversee and manage external agency and/or vendor partnerships

Work closely with account teams, developing integrated marketing, creative and media plans to support the strategic brand plan and marketing objectives. Oversee strategy development and marketing execution

Monitor agency planning, buying and budgetary guidelines

Responsible for ongoing evaluation of agencies performance, including formal annual evaluations

Oversee and manage internal creative team to provide brand guidance and creative integration

Provide approvals on creative executions

Work with Art and Design Manager on incorporating agency and in-store work together

Collaborate with Corporate Sales and Food Innovation team on new product launches and promotional initiatives

Work with Manager of Store Marketing/Events and PR on executions and delivery of store marketing efforts

Recommend specific marketing action plans to improve results in underperforming markets and categories

Create specific, targeted, marketing solutions, to support underperforming markets and categories

Create a test and learn environment for marketing initiatives and promotions

Develop and implement marketing plans to support new product introductions

Stay current on marketing activities of competitors (c-store and restaurant operators) and utilize findings to develop competitive blunting solutions

Qualification

Ad agency experienceCustomer engagement strategiesDigital marketing experienceConsumer insightsSocial media expertiseLeadership skillsInterpersonal skillsTime managementEffective communicationOrganizational skills

Required

College degree in Business and/or Marketing, or equivalent experience

Ten or more years of experience working in progressively responsible and supervisory positions in corporate marketing and/or ad agency account management

Six or more years of experience in development of customer engagement and digital marketing strategies, including social, mobile apps and web

Experience in multi-unit retail organizations, with strong preference for food industry experience

Experience overseeing and coordinating multiple media agencies and partners

Understanding of and experience with consumer insights and market research

Experience building brands and driving sales thru integrated marketing and solutions and campaigns

Ad agency experience (either in or supervising)

Customer engagement and digital marketing experience

Deep understanding of social networks

Motivated, self-starter, results oriented

Good listener

Ability to communicate effectively

Organization skills and time management