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Figure · 2 days ago

Senior Product Marketing Manager, Crypto Products

United States

Full-time

Remote

Senior Level

$120K/yr - $148K/yr

6+ years exp

Figure is a company transforming capital markets through blockchain technology, recognized as one of the most innovative fintech startups. They are seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their crypto products, translating complex concepts into compelling narratives and driving product adoption across various ecosystems.

BlockchainFinanceFinancial ServicesFinTech

No H1B

Responsibilities

Define positioning and value propositions for YLDS, CBL, and Democratized Prime

Translate technical product capabilities into customer-centric messaging across audiences

Own GTM strategy for launches, feature releases, and multi-chain ecosystem expansions

Partner cross-functionally with Product, BD, Customer Success, and Growth to drive product knowledge and adoption

Develop launch plans, audience-specific messaging, and define positioning across both crypto-native and retail web2 users

Build competitive intelligence across crypto lending, RWA, and stablecoin markets

Partner with Product Management to bring market insights into roadmap priorities

Create product narratives, sales enablement, and thought leadership content

Monitor market trends, user insights, and performance metrics to optimize GTM strategy

Qualification

Product marketingCrypto/blockchain experienceGTM strategyDeFi knowledgeAnalytical skillsNarrative craftingMarket insightsCross-functional collaboration