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Margaritaville at Sea · 3 days ago

Marketing Analytics & CRM Manager

Orlando, FL

Full-time

Onsite

Mid Level

4+ years exp

Margaritaville at Sea is committed to creating fun and escapism for its guests. They are seeking a Marketing Analytics & CRM Manager who will be responsible for managing customer relationship management systems and optimizing marketing campaigns to enhance customer engagement and experience.

Adventure TravelTourismTravelTravel Agency

Hiring Manager

McLane Evans

Responsibilities

Manage the CRM platform, including configuration, data hygiene, and system integrations: Oversees the technical and operational aspects of the CRM system to ensure accurate data, seamless integrations, and optimal performance across marketing and sales functions

Execute and schedule marketing campaigns (email, SMS, loyalty, lifecycle programs): Implements and manages multi-channel campaigns, ensuring timely delivery and alignment with customer engagement strategies

Build and maintain audience segments, workflows, and automation logic: Develops dynamic customer segments and automated workflows to support personalized communication and lifecycle marketing initiatives

Partner with Marketing Analytics & CRM Manager to measure campaign performance and optimize: Collaborates to analyze campaign metrics, identify areas for improvement, and implement changes that enhance engagement and conversion

Ensure compliance with data privacy and communication regulations (CAN-SPAM, TCPA, GDPR/CCPA): Monitors CRM activities to ensure adherence to legal and regulatory standards, protecting customer data and maintaining trust

Provide training, documentation, and support to marketing and sales teams using CRM tools: Delivers user support and creates resources to empower teams in leveraging CRM capabilities effectively and consistently

Qualification

CRM operationsHubSpotCustomer segmentationLifecycle marketingData privacy regulationsCampaign managementData flowsAnalytical mindsetCommunication skillsDetail-orientedOrganizational skills

Required

4+ years of experience in CRM operations, marketing automation, or campaign management

Hands-on experience with CRM platforms, preferably HubSpot

Strong understanding of customer segmentation, lifecycle marketing, and data flows

Familiarity with data privacy and compliance regulations (e.g., CAN-SPAM, TCPA, GDPR/CCPA)

Technical skills in workflows, APIs, and system integrations are a plus

Detail-oriented and highly organized, with the ability to manage multiple campaigns simultaneously

Proven track record managing CRM platforms and ensuring system reliability

Experience executing and optimizing multi-channel campaigns (email, SMS, loyalty, lifecycle)

Demonstrated ability to build and maintain audience segments, workflows, and automation logic

Collaborative experience working with analytics and marketing teams to improve campaign performance

Experience supporting compliance initiatives and maintaining documentation for CRM processes

Strong knowledge of CRM systems, marketing automation tools, and customer data management

Skilled in campaign scheduling, segmentation, and personalization strategies

Ability to interpret performance metrics and translate insights into actionable improvements

Excellent communication skills for cross-functional collaboration and user support

Comfortable working in fast-paced environments with shifting priorities

Analytical mindset with a focus on continuous improvement and operational efficiency

Benefits

Cost-effective medical, dental and vision plans

Employee Assistance Program and other mental health resources

Additional programs include company paid term life insurance and disability coverage

401(k) plan that includes a company match

Holidays – All full-time and part-time with benefits employees receive days off for 10 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.

Vacation Time – All full-time employees at the below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days. Part-time with benefits employees receive time off based on the number of hours they work.

Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends