Ascend Aesthetic Partners · 2 months ago
Regional Marketing Specialist
Birmingham, AL, US
Full-time
Onsite
New Grad, Entry LevelLucas James Talent Partners is seeking a Regional Marketing Specialist to support two high-performing plastic surgery and med-spa practices. This role involves coordinating daily marketing operations, creating digital content, and enhancing patient acquisition through effective marketing strategies.
Health CareMedicalWellness
Responsibilities
Plan, create, and publish engaging content across all social media platforms, including Reels, Stories, TikTok-style videos, carousels, and educational posts
Maintain and update Google Business Profiles for both practices, ensuring accurate information, high-quality imagery, and consistent posting to improve local search performance
Capture, edit, and organize high-quality photo and video content, including procedure B-roll, before/after assets, patient testimonials, and provider spotlights
Collaborate with surgeons and clinical teams to ensure content is medically accurate, brand-aligned, and approved for publication
Implement and support paid social campaigns by coordinating assets, tracking performance, and reporting results
Partner with the national SSO marketing team to review SEO analytics, keyword trends, and website performance; flag issues and identify opportunities for improvement
Assist with editing or updating website content, promotional language, provider bios, and service pages to ensure accuracy and alignment with brand standards
Support Google Ads and SEM initiatives by monitoring performance dashboards and summarizing insights for quarterly planning
Analyze digital metrics—including clicks, conversions, cost-per-lead, and engagement trends—and create simple recap reports for leadership
Plan and execute local events, influencer collaborations, and brand partnerships to increase community engagement
Coordinate giveaways, manage influencer outreach, and track performance of local campaigns
Support cross-practice initiatives to ensure brand consistency across two markets
Update CRM or Excel-based tracking systems daily to record new leads, consultations, and conversion outcomes
Prepare weekly and monthly summaries highlighting referral sources, community trends, and opportunities for patient retention
Monitor lead follow-up processes and work with practice staff to ensure timely, consistent responses
Assist providers and medical teams with photo documentation, room setup for content capture, and scheduling for marketing-related activities
Help maintain an organized library of digital assets, consent forms, imagery, and marketing files
Support quarterly and annual planning by providing data, insights, and performance summaries
Qualification
Required
Strong written and verbal communication skills; able to adapt tone for medical, marketing, and consumer audiences
Highly organized with excellent time-management skills and the ability to prioritize across two busy practices
Proficiency in Canva, Google Workspace, and basic video/photo editing tools
Understanding of plastic surgery, cosmetic procedures, or medical aesthetics is highly beneficial
Creative problem-solver with a proactive, can-do approach and willingness to learn new tools
Preferred
Experience with CRM platforms, EHR systems, or lead-tracking software preferred
Background in marketing, communications, digital content, aesthetics, or healthcare preferred
Company
Ascend Aesthetic Partners
Ascend Aesthetic Partners is a healthcare center that offers plastic surgery treatments.
Founded in 2023
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark McManus
Chief Operating Officer
Company data provided by crunchbase