Miss Me ยท 1 day ago
Chief Marketing Officer
Vernon, CA
Full-time
Onsite
Director/Executive
$140K/yr - $170K/yr
8+ years expMiss Me is seeking a dynamic and strategic Chief Marketing Officer (CMO) to lead their global marketing initiatives and drive brand growth across diverse channels. The ideal candidate will develop comprehensive marketing strategies that enhance market presence, foster customer engagement, and support revenue objectives while overseeing the entire marketing department.
ApparelFashionLifestyleRetailWeb Design
Responsibilities
Develop and implement integrated marketing strategies encompassing digital, social media, content marketing, and traditional advertising to elevate brand awareness and market share
Lead the creation and execution of multichannel marketing campaigns utilizing SEO, social media marketing, email marketing, and performance marketing techniques
Oversee advertising sales initiatives and collaborate with sales teams to optimize product positioning and promotional efforts
Manage the marketing budget efficiently, ensuring optimal allocation of resources across campaigns and channels
Utilize analytics tools such as Google Analytics and marketing automation platforms to monitor campaign performance, derive insights, and refine strategies
Coordinate with product management teams to align marketing initiatives with product launches and enhancements
Supervise content development including copywriting, visual assets using Adobe Creative Suite, and website management via WordPress or HTML coding
Conduct market research to identify emerging trends, customer needs, and competitive positioning
Drive e-commerce growth through targeted online advertising campaigns on platforms like Facebook Advertising and Google AdWords
Foster innovation in digital marketing practices while maintaining consistency across all brand touchpoints
Lead efforts in print advertising when applicable, ensuring cohesive messaging across all mediums
Qualification
Required
Proven track record of at least 8 years in senior marketing roles with demonstrated success in B2B and B2C marketing environments, experience in apparel strongly desired
Extensive experience in digital marketing channels including SEO, social media marketing, email campaigns, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation tools
Strong background in content marketing strategies combined with copywriting skills for diverse audiences
Expertise in performance marketing techniques aimed at maximizing ROI through data-driven decision-making
Proficiency in Adobe Creative Suite for visual content creation; familiarity with WordPress and basic HTML coding is preferred
Knowledge of e-commerce platforms and online sales optimization practices
Experience managing large budgets while achieving measurable results
Ability to lead cross-functional teams effectively while fostering a collaborative environment
Excellent research skills to stay ahead of industry trends and incorporate innovative approaches into strategic planning
Preferred
Familiarity with WordPress and basic HTML coding
Benefits
401(k)
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance
Company
Miss Me
Miss Me is an apparel & fashion company providing women's jeans, bottoms, tops, and accessories.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase