PepsiCo · 2 days ago
Biddable Media Activation Manager- North America- L10
Plano, TX
Full-time
Onsite
Senior Level, Lead/Staff
$106K/yr - $178K/yr
8+ years expPepsiCo is a leading global food and beverage company, and they are seeking a Biddable Media Activation Manager to oversee the operational execution of in-house biddable media buying in North America. This role involves managing campaigns, ensuring compliance with governance standards, and leading a team to achieve high media performance and ROI.
Brand MarketingFast-Moving Consumer GoodsFood and BeverageManufacturing
Responsibilities
Lead and oversee the end-to-end execution of Paid Search, Social, and Programmatic campaigns, ensuring high-quality, timely deployment
Establish operational standards, processes, and KPIs for campaign setup, pacing, optimization, and reporting
Drive adoption of automation, AI, and performance tools to maximize efficiency and media ROI
Provide senior oversight for complex campaigns, ensuring alignment with business objectives and operational best practices
Ensure full compliance with media governance standards, including brand safety, privacy, fraud prevention, and audit requirements
Define operational controls, exception management, and reporting frameworks to safeguard media spend and performance
Serve as the escalation point for operational, compliance, or vendor issues across the NA in-house media function
Own financial oversight of campaign budgets, pacing, and media productivity, driving measurable ROI and cost efficiency
Track and validate campaign-level performance metrics, ensuring transparency and accountability
Partner with LG1 to support productivity measurement, cost optimization, and attribution of savings
Lead, coach, and mentor the NA in-house media operations team (analysts, ops specialists) to ensure operational excellence and career growth
Build a high-performing team culture, embedding best practices, consistency, and continuous improvement
Partner with LG1 to define team capability plans, training programs, and succession pipelines
Serve as the senior operational liaison to Brand, Media Lead, Finance, Procurement, and Legal teams
Represent in-house media execution in senior forums, providing insight on campaign performance, risk, and operational recommendations
Manage relationships with key vendors and platforms, ensuring SLA compliance and operational alignment
Develop team capabilities, motivation and engagement levels
Support subordinates and peers through mentoring & coaching in growing their functional and capabilities
Set and monitor performance goals for evaluation of direct subordinates
Provide timely feedback on team member performance
Build meaningful developmental paths for subordinates
Support team motivation and retention
Qualification
Required
8-10 years of experience in digital and programmatic media, with both agency and client-side exposure
Strong experience within FMCG or multi-brand environments, managing high-volume, performance-driven campaigns
Proven ability to lead in-housing or large-scale media buying operations, delivering measurable ROI and productivity gains
Solid financial and commercial acumen, including forecasting, budget pacing, cost efficiency, and media productivity tracking
Hands-on expertise across DSP ecosystems (DV360, The Trade Desk, Amazon DSP), retail media, and ad verification/automation tools
Deep understanding of audience strategy, segmentation, first-party data usage, and frequency management
Strong grounding in media governance and compliance, including brand safety, privacy regulations (GDPR, CCPA), fraud prevention, and viewability
Experience building and managing small to mid-sized media operations teams, driving performance excellence and process discipline
Demonstrated ability to influence cross-functional partners and enable operational transformation in a matrix setup
Working knowledge of media measurement, attribution models, and test-and-learn methodologies
Passion for understanding various consumer segments in markets and their media behaviors
Strong stakeholder management & communication skills needed to manage multiple internal and external stakeholders
Ability to stay focused and deliver the agenda while juggling multiple priorities in a dynamic environment
Very strong organizational and critical thinking skills
Highly organized and responsive, with the ability to deliver tight SLA deadlines
Good at data analysis with a strong attention to detail
Benefits
Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Company
PepsiCo
PepsiCo is a food and beverage company.
10001+ employees
H1B Sponsorship
PepsiCo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (50)
2024 (52)
2023 (62)
2022 (61)
2021 (49)
2020 (34)
Funding
Current Stage
Public CompanyTotal Funding
$4BKey Investors
Elliott Management Corp.National Safety Council
2025-09-02Post Ipo Equity· $4B
2024-06-13Grant· $0.02M
2017-12-20IPO
Leadership Team
Alex Carreteiro
CEO PepsiCo Brazil & South Cone (Chile, Arg, Uru, Par) Foods
Mohamed Shelbaya
CEO PepsiCo Middle East & Africa
Recent News
2026-01-07
Company data provided by crunchbase