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Law & Crime · 1 day ago

Facebook Strategist

United States

Full-time

Remote

Mid Level

$70K/yr - $90K/yr

3+ years exp

Law&Crime is seeking a Facebook Strategist to lead growth, optimize monetization, and drive platform-specific excellence across their Facebook ecosystem. The role focuses on Facebook performance, audience expansion, and revenue strategy while also supporting cross-platform content adaptation as needed.

NewsVideo

Responsibilities

Lead and own Facebook growth strategy end-to-end

Optimize content packaging, publishing cadence, and audience targeting

Develop revenue strategies and maintain accountability to revenue goals

Analyze performance data to identify growth opportunities, trends, and high-value content formats

Partner with leadership to forecast growth targets and revenue trajectories

Repackage and optimize YouTube-first content for Facebook

Create and iterate on platform-specific video and post formats

Maintain high editorial standards in line with Law&Crime’s tone and mission

Provide guidance on best practices for Instagram, TikTok, X when needed

Occasionally edit/repackage content for other platforms during priority moments

Support evergreen planning and trend spotting across social

Work closely with the Social Media Team on day-to-day content priorities

Partner with producers, editors, and platform specialists on testing and iteration

Contribute to cross-platform planning during investigations, trials, and breaking news

Qualification

Facebook content managementAudience growth strategyMonetization performanceVideo content creationData analysisAdobe Suite familiarityCross-team collaborationProject managementCommunication skills