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Flow Automotive Companies · 1 day ago

Automotive Service Marketing Manager

Winston-Salem, NC

Full-time

Onsite

Mid, Senior Level

5+ years exp

Flow Automotive Companies is seeking a Service Marketing Manager to join their marketing department. The role involves collaborating with service department leaders to analyze performance, strategize, and execute marketing plans aimed at improving service revenue and customer retention.

Automotive

Responsibilities

Proactively and regularly engage with Service Process Directors, General Managers, Service Managers, and Marketing team members to directly address business needs

Drive measurable improvements in service revenue, including customer pay repair orders, warranty pay, and internal pay

Create and execute marketing strategies that improve service retention performance

Contribute to the achievement of weekly, monthly, and regional service revenue goals

Own and support marketing communications for the full customer lifecycle from initial service appointment through long-term retention

Ensure service marketing efforts are effective, compliant, consistent, and aligned with business goals

Analyze store and regional performance to identify which customer segments require targeted messaging or intervention

Develop and recommend data-driven marketing plans when stores are underperforming against revenue or retention goals

Execute service marketing campaigns from concept through launch, including defining tactics, timelines, and success metrics

Work with vendors and internal digital team to adjust and optimize campaigns based on performance trends and changing store needs

Monitor and analyze service performance on a weekly basis, including customer pay repair orders (CPRO), warranty pay, internal pay, and scheduled appointments

Evaluate whether stores are on track to meet weekly and monthly revenue and retention goals

Analyze manufacturer retention programs and ensure retention strategies are in place and performing as expected

Prepare clear, actionable reporting for service leadership and internal stakeholders that highlights risks, opportunities, and recommended actions

Support the full customer lifecycle from first service visit through repeat service and long-term retention

Ensure marketing efforts align with key lifecycle moments, including maintenance intervals, recall or warranty transitions, and retention opportunities

Work to close gaps where retention or customer pay revenue may be at risk

Collaborate with Service Directors, Service Managers, and manufacturers to align marketing efforts with operational goals

Coordinate with internal design teams to develop email, print, and digital creative that aligns with brand standards and campaign objectives

Partner with digital and social media teams to execute SEM, display, and social strategies across platforms such as Google, Facebook, Instagram, and YouTube

Manage relationships with external vendors, ensuring timely execution, brand compliance, and strong performance

Qualification

Automotive service experienceMarketing experienceKPI interpretationAnalytical skillsCommunication skillsCritical thinkingProblem-solvingCross-functional collaborationAttention to detail