Berri Organics · 1 day ago
Director of Digital Marketing
United States
Full-time
Remote
Director/Executive
$150K/yr - $150K/yr
6+ years expBerri Organics is one of the fastest-growing beverage brands in natural CPG, and they are seeking a Director of Digital Marketing to build and scale their digital growth engine. The role involves owning the digital ecosystem, managing agencies, and orchestrating cross-functional initiatives to drive measurable growth.
Food & Beverages
Responsibilities
Own the full-funnel digital strategy including content, creative, performance marketing, and lifecycle
Set channel-specific KPIs and drive accountability around:
DTC revenue growth with improving contribution margin
CAC, LTV, ROAS and payback period efficiency
Creator/affiliate revenue contribution and retention
Creative performance velocity and testing discipline
Retention, repeat purchase rate, and lifecycle revenue growth
Oversee strategy and create KPI’s for Amazon agency to achieve
Lead and manage agencies and/or a Marketing Associate across TikTok, Meta, Google, Amazon, and retail media networks
Develop a cohesive content and creative strategy that amplifies brand voice, product education, and cultural relevance
Build a scalable creator and affiliate program that consistently drives attributable revenue
Generate innovative ideas to drive brand awareness, cultural buzz, and product-led storytelling
Own paid media planning, spend allocation, creative testing, and optimization
Lead experimentation frameworks, landing page testing, and performance reporting
Oversee marketing P&L and budget, ensuring efficient growth and clear financial visibility
Own email/SMS strategy, segmentation, automations, and CRM-driven customer journeys
Improve retention, repeat purchase rate, and LTV through data-backed lifecycle programs
Collaborate with Operations to align on inventory, forecasting, and launch calendars
Partner with Sales to integrate retail marketing tactics and omnichannel storytelling
Audit existing digital channels and present a 90-day roadmap
Launch the first wave of creator/affiliate testing
Establish a KPI dashboard or scorecard + weekly reporting cadence
Qualification
Required
6–10+ years in DTC digital marketing with direct ownership of revenue-driving channels
Demonstrated success launching and scaling creator/affiliate programs
Expertise with Meta, Google, TikTok ads, Amazon Ads, Shopify, Klaviyo, and analytics/reporting tools
Equal parts analytical and creative; strong strategic judgment paired with hands-on execution
Excellent communicator, highly organized, proactive, and solutions oriented
Proven ability to lead cross-functional initiatives end-to-end
Preferred
Startup or high-growth brand experience strongly preferred; thrives in fast-moving, resource-lean environments
Benefits
Bonus: 10% based on KPIs
Equity
Leadership development, executive coaching, and networking events
401(k) retirement and savings plan
Paid holidays, unlimited vacation, and sick leave
Health and vision insurance
Company
Berri Organics
HELLO we’re Berri Organics® (formerly Berri Pro Inc.) Our mission is to provide the best organic, plant-based nutrition for individuals and families worldwide! We believe that good health begins with what you put into your body and when you eat better, you feel better.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Jerome Tse
Founder & CEO
Company data provided by crunchbase