Swire Coca-Cola, USA · 1 day ago
Senior Manager, External Communication
Draper, UT
Full-time
Onsite
Senior Level
6+ years expSwire Coca-Cola is a family-owned bottling company and one of the largest bottlers of Coca-Cola in North America. The Senior Manager of External Communications will lead the company's public-facing communications strategy, ensuring consistent representation of its brand and values across various channels while supporting community relations and corporate social responsibility initiatives.
Food and BeverageFood ProcessingManufacturingSupply Chain Management
No H1B
Responsibilities
Lead the development of a paid, earned, shared, and owned communication strategy that enhances Swire Coca-Cola’s brand and presence on external-facing platforms
Lead and develop paid media content and execution; earned media outreach, including press releases and media pitches; all company social media channels; as well as the company website and other owned media channels
Serve as a key advisor to senior leadership on external messaging, public positioning, and media engagement
Develop a robust social media calendar, support the ongoing social media postings of the CEO, and provide regular suggested social media posts for senior leaders
Provide crisis communication support in coordination with cross-functional teams
Monitor industry trends, news cycles, and social sentiment to identify risks and opportunities
Support community relations and corporate social responsibility initiatives by amplifying partnerships, events, and sustainability efforts
Represent the communications function on cross-functional project teams supporting major business initiatives
Provide regular reporting to track metrics for the external communications program
Partner with internal communications and other teams to align external and internal messaging
Perform other duties as assigned
Qualification
Required
Bachelor's Degree required
6+ years public relations or communications experience, either as part of an in-house communications team or in an agency or news media setting required
Ability to independently identify stories, develop media news hooks, match stories to journalists, and have the persistence to appropriately identify, pitch, and secure media coverage
Excellent written, verbal, and interpersonal communication skills, with demonstrated ability to independently create crisp, effective copy for various audiences
Demonstrated ability to work cross-functionally across teams and execute communication initiatives from concept to delivery
Demonstrated ability to independently manage multiple projects to deadline with minimal oversight
Preferred
A degree in Journalism, Communications, Public Relations, or Marketing preferred
Proven experience managing external communications for a complex, multi-location organization preferred
Demonstrated ability to manage outside agencies and partners preferred
Bilingual skill set in English and Spanish preferred
Benefits
Health coverage (3 medical options, dental and vision). 401(k) Retirement Plan w/company match
Health Savings Accounts w/company match
FREE virtual primary care, acute care and physical therapy
FREE Employee Assistance Program
Company paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time)
Discounted & free product
Tuition reimbursement
Opportunities for career advancement
Company
Swire Coca-Cola, USA
With revenues of $3 billion, Swire Coca-Cola, USA produces, sells and distributes Coca-Cola and other beverages in 13 states across the American West.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Rob Gehring
Chief Operating Officer
Trent D. Bingham
VP, HR Business Partners
Recent News
FoodProcessing.com
2025-12-12
2025-10-17
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