Feeser's Food Distributors · 1 day ago
Marketing Manager
Harrisburg, PA
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expFeeser's Food Distributors is a family owned and operated full-line foodservice distributor located in Harrisburg, PA. The Marketing Manager develops strategies and tactics to improve sales by deploying successful marketing campaigns, managing the marketing budget, and ensuring alignment with brand identity.
Food & Beverages
Hiring Manager
David Jamison
Responsibilities
The strategic planning, direction, and execution of the company’s marketing goals and initiatives. This would include all marketing solutions and resources necessary to support the needs of the customers and internal teams
The execution and success of all company sales and marketing-related events, including campaigns, promotions, food shows, mini-shows, customer and industry events, and sales meetings
Develop and maintain relationships with the supplier and broker communities to help drive teamwork and execution of strategies
Maintain relationships with key customers and all internal departments to ensure ongoing understanding of needs
Design a yearly marketing program for the company to include P&L and budget development
Coordinate merchandising and purchasing to ensure the correct products are stocked to contribute to growth and the bottom line
Administer and track all negotiated marketing contracts, including resolving any issues that might occur
Assist in analyzing vendors with respect to overall profitability
Produce valuable and engaging content for our website and blog that attracts and coverts our target groups
Build strategic relationships and partner with key industry players, agencies, and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
Analyze consumer behavior and adjust e-mail and advertising campaigns accordingly
Interview, hire, train and retain marketing staff
Qualification
Required
Excellent customer service, interpersonal, communication, and mentoring skills
Must be able to develop, communicate, and implement plans and to set and define goals
Must have industry and segment knowledge and be able to interpret data
Must have good time management, administration, and organizational skills
Must have the ability to build relationships, network, and execute business practices
Ability to develop solutions to problems by using ingenuity and innovation
Proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate
Solid knowledge of website analytics tools (e.g., Good, Analytics, WebTrends)
Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
A sense of aesthetics and a love for excellent copy
Up to date with the latest trends and best practices in online marketing and measurement
Ability to work unpredictable hours, including some evenings and weekends
Excellent communication and decision-making skills
Familiarity with online content marketing and social media development strategies
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multi-tasking, and decision-making skills
Metrics-driven marketing mind with an eye for creativity
Experience with marketing automation and CRM tools
Strong event planning and cross-departmental collaboration skills
Manage and promote vendor rebate and allowance programs, working closely with Purchasing and Sales
A bachelor's degree in marketing, Business Administration, Communications, or a related field
10+ years in marketing and promotion. Prior experience in food distributor marketing is preferred but not required
Experience managing vendor-driven marketing programs and trade programs
Preferred
Prior experience in food distributor marketing is preferred but not required
Company
Feeser's Food Distributors
What began in 1901 as a small local produce company in downtown Harrisburg, has grown into a large food distribution company employing hundreds of central Pennsylvania residents.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Michelle Latta
Chief Executive Officer
John Weidman
CFO
Company data provided by crunchbase