Universal Music Group · 1 day ago
Director, Catalog Digital Marketing Pop/Rock
Santa Monica, CA
Full-time
Onsite
Director/Executive
$74K/yr - $171K/yr
7+ years expUniversal Music Group is the world’s leading music company, committed to artistry, innovation, and entrepreneurship. The Director, Catalog Digital Marketing – Pop/Rock leads digital strategy and audience development for Interscope’s Pop/Rock catalog artists, overseeing digital campaigns and collaborating across various teams to strengthen artist legacy and expand fanbases.
Audio Recording and ProductionMedia and EntertainmentMusicPublishing
Responsibilities
Lead overall digital strategy and senior project management for Pop/Rock catalog artists
Audit catalog performance across platforms to identify strengths, weaknesses, opportunities, and threats that inform campaign planning
Build digital marketing plans that clearly outline campaign goals, core messaging, key tactics, and cross-platform execution
Drive innovation by exploring new technologies, formats, and digital behaviors that reinvigorate catalog discovery and engagement
Partner with Catalog and Core label teams such as Marketing, Creative, Visual, and A&R Research to build cohesive digital worlds aligned with each artist’s brand, history, and catalog era
Oversee the creation and optimization of digital assets including video content, archival storytelling, social visuals, evergreen features, and digital toolkits
Ensure content is platform-ready, culturally relevant, and consistent with broader creative direction
Manage label relationships with key digital partners and accounts to secure meaningful platform support and impactful campaign moments
Oversee platform-specific strategies around catalog discovery, playlist visibility, UGC, content ID, channel health, and SEO/algorithmic optimization
Identify and evaluate new platforms, startups, and technologies to determine strategic opportunities for catalog growth
Lead CRM, email, and SMS strategies across owned channels to deepen fan engagement and reactivate interest around catalog moments
Build lifecycle marketing pathways for both longtime fans and discovery-stage audiences
Collaborate with D2C teams to drive catalog revenue through merch, vinyl, box sets, and other catalog-driven product offerings
Provide senior leadership in digital advertising strategy, including paid social, search, video, and performance media planning
Manage internal and agency relationships to ensure media spend is aligned with campaign goals and optimized for growth
Review analytics to refine targeting, messaging, and ROI across campaigns
Work with international teams on digital strategies that support major global catalog moments
Share toolkits, creative assets, and insights to help regions adapt campaigns effectively
Consider global audience behavior when planning rollouts, content distribution, and fan engagement tactics
Serve as a point of contact for artist management, estates, internal partners, and external stakeholders
Ensure effective communication across all Catalog and Core digital sub-teams, fostering clarity, alignment, and collaboration
Manage digital marketing budgets and coordinate with cross-functional partners to allocate resources strategically
Qualification
Required
7–10+ years of digital marketing experience in the music industry, preferably with catalog or Pop/Rock-focused work
Proven success leading complex, multi-phase digital campaigns and managing multiple stakeholders
Strong communication, leadership, and organizational skills
Expertise in content strategies, social platforms, CRM, paid media, analytics, and audience development
Ability to evaluate new technologies and emerging digital spaces to uncover innovative opportunities
Strong ability to interpret data and apply insights to optimize campaigns
Creative, proactive, detail-oriented, and adaptable
Comfortable working cross-functionally—including with global teams when relevant
Skilled at building positive relationships with artist teams, internal partners, and external collaborators
Benefits
Comprehensive medical, dental, vision, and FSA options
100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Company
Universal Music Group
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.
10001+ employees
H1B Sponsorship
Universal Music Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (24)
2023 (14)
2022 (22)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$8.65BKey Investors
William AckmanTencent
2023-06-06Post Ipo Debt· $802.31M
2021-09-21IPO
2021-06-21Secondary Market· $4.17B
Leadership Team
Devraj Sanyal
Chairman & CEO, Universal Music Group, India & South Asia; SVP Strategy "AMEA"
Timothy Xu
Chairman and CEO
Recent News
2026-01-07
Company data provided by crunchbase