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Optimum Sports · 1 day ago

Associate Director, Planning

New York

Full-time

Hybrid

Senior Level, Lead/Staff

$70K/yr - $125K/yr

5+ years exp

Omnicom Media Group (OMG) is a media services division of Omnicom Group Inc. that delivers transformational experiences for consumers, clients, and talent. The Associate Director, Planning will develop and implement strategic initiatives aligned to client objectives, focusing on collaboration with clients and internal teams to create effective media plans.

AdvertisingBrand MarketingMarketingPublic RelationsSports

Responsibilities

Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand

Build sound strategic frameworks that ladder up to client business goals

Provide excellent client service by being responsive, accountable and detail oriented

Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives

Own consumer insights and inspire tactical representations of strong, clear media strategies

Identifying opportunities for cross-platform deals when appropriate

Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving

Effectively motivate, lead, and train the team to maximize shared objectives

Lead team utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts

Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data

Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners

Proficiency in Media Planning and buying tools and platforms

Strong understanding of Project Management Methodologies and process improvement techniques

Understanding of financial operations, Budget Management, Strategic Planning, and media activation

Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative

Qualification

Media PlanningData AnalysisStrategic ThinkingClient ServiceProject ManagementBudget ManagementRetail ExperienceECommerce ExperienceEntertainment ExperienceCommunication SkillsInterpersonal SkillsTeam Leadership

Required

Minimum of 5 years of experience in media operations, preferably in an agency or media organization

Strong knowledge of media planning, buying, and optimization across various channels

Retail/eCommerce/entertainment experience

Relevant post-secondary education, training, or equivalent experience

Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data

Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners

Proficiency in Media Planning and buying tools and platforms

Strong understanding of Project Management Methodologies and process improvement techniques

Understanding of financial operations, Budget Management, Strategic Planning, and media activation